Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pollo Granjero performance in the Guatemala and how they change over time
See what factors influence Pollo Granjero performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pollo Granjero' competitors in the Guatemala
An analysis of Pollo Granjero' competitors in the Guatemala
In Cafés & Restaurants
·Jun – Aug 25
Pollo Granjero is in the top 2% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance indicates brand strength and customer preference, essential for competitive positioning and strategic decision-making.
Pollo Granjero, with a market performance percentile of 98, is a leading brand. This high percentile indicates a strong market presence compared to its peers like Antigua Boreal, El Rinconcito Español, Restaurante Mirador de Xela - XelaUp, el bowl, The Little Spoon, and Restaurante Bonanza.
Average check reveals customer spending habits and pricing strategy effectiveness, vital for revenue optimization and profitability analysis.
The overall average check for Pollo Granjero is 105.5 GTQ, up 11% year-over-year, reflecting increased customer spending or pricing adjustments. In Guatemala Department, the average check is 85 GTQ with no growth, showing varied regional spending patterns.
Outlet count signifies market reach and expansion strategy success, impacting brand visibility and accessibility to customers.
Pollo Granjero has 63 outlets in Guatemala Department, signifying a strong presence. Other significant locations include Quetzaltenango (16 outlets), Escuintla (7), Suchitepéquez (7), and Sololá (7), highlighting diverse regional coverage.
Competitor analysis helps identify key market rivals and customer preferences, informing competitive strategies and differentiation efforts.
Pollo Granjero's top competitors based on customer cross-visitation are McDonald's (30.23%), Pollo Campero (30.23%), Burger King (18.60%), Taco Bell (16.28%), and Little Caesars Pizza (16.28%), suggesting shared customer bases and competitive overlap.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient operations during peak hours.
Pollo Granjero experiences peak traffic between 12 PM and 5 PM, with the highest workload around 1 PM (51.82). Significant traffic also occurs from 9 AM to 11 AM, indicating busy lunch and late-morning periods.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand relevance for different demographics.
Pollo Granjero shows high affinity with Men (index 127) and Gen X (index 347) consumers, indicating these segments are strongly represented. Women (index 43) shows segments underrepresented. These affinities inform tailored marketing and positioning strategies.