Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the El Salvador and how they change over time
See what factors influence McDonald's performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the El Salvador
An analysis of McDonald's' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is ahead of most brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 66 in El Salvador, indicating an average/above average market position in the Cafe & Restaurants industry. This means McDonald's captures more customer traffic than many competitors. Performance peers in similar range: Puerto Marisco, Restaurante La Rueda Steakhouse, Brutto, Burger King, Wendy's, Mister Donut.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall customer satisfaction in El Salvador is 61%, a decrease of 14.7 percentage points year-over-year. Satisfaction varies by state: La Libertad shows 68% (+11pp), Santa Ana 65% (-24.8pp), and San Salvador 57% (-24.7pp). This indicates a need to address declining satisfaction, particularly in Santa Ana and San Salvador.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The overall average check for McDonald's in El Salvador is $9.9, a slight increase of 0.2% year-over-year. By state, La Libertad has an average check of $9.9, San Salvador $9.8, and Santa Ana $9.5. This suggests relatively consistent spending across regions.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
McDonald's has a total of 28 outlets in El Salvador. The distribution by state is: San Salvador (17), La Libertad (6), Santa Ana (3), Sonsonate (1), and San Miguel (1). San Salvador has the highest concentration of McDonald's locations.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for McDonald's in El Salvador, based on cross-visitation, are Pizza Hut (25%), Pollo Campero (19.70%), Mister Donut (14.39%), Wendy's (11.74%), and Burger King (10.61%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in El Salvador experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (68.33%). Traffic is minimal between 1:00 AM and 5:00 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
McDonald's in El Salvador shows a higher affinity among women (index 68) and men (index 122). Among generations, Gen X shows an affinity index of 109, Gen Y 95, and Gen Z 90. This suggests that men and Gen X are overrepresented among McDonald's customers, while women and Gen Z are underrepresented.
Cafés & Restaurants