Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the El Salvador and how they change over time
See what factors influence McDonald's performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the El Salvador
An analysis of McDonald's' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in El Salvador holds a leading market position with a 99th percentile. This indicates a strong competitive advantage. Peers like Pollo Campero, Mister Donut, and Pizza Hut also share this leading position.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Tracking CSAT helps identify areas for improvement and predict future performance.
Overall customer satisfaction for McDonald's in El Salvador is 61%, a 9.6 percentage point decrease year-over-year. La Libertad shows the highest CSAT at 65% with an increase, while Santa Ana has the lowest at 52% and a significant decrease.
Average check reveals customer spending habits and pricing effectiveness. It indicates revenue generation per transaction and impacts profitability.
The average check for McDonald's in El Salvador is $10.60 USD, showing a 4.8% increase year-over-year. Santa Ana has the highest average check at $11.90 USD. Sonsonate shows the lowest average check at $8.50 USD.
Number of outlets indicates market presence and accessibility. A broad network enhances brand visibility and customer convenience.
McDonald's has 28 outlets in El Salvador. San Salvador has the highest number of outlets with 17, indicating a strong presence in the capital. La Libertad has 6 outlets.
Analyzing competitors reveals market dynamics and consumer preferences. It informs strategic positioning and competitive advantages.
Top competitors for McDonald's in El Salvador, based on customer cross-visitation, are Pizza Hut (22.31%), Pollo Campero (19.01%), and Mister Donut (13.77%). Burger King has 11.57% cross visitation rate.
Traffic workload by hour identifies peak times and staffing needs. It optimizes resource allocation and enhances customer experience.
Peak traffic for McDonald's in El Salvador occurs between 12:00 PM and 2:00 PM, with the highest workload around 1:00 PM (70.34). Traffic is minimal between 3:00 AM and 5:00 AM.
Consumer segments inform targeted marketing and positioning. Affinity insights guide personalized campaigns and product development.
McDonald's in El Salvador has a high affinity with women (index 71) and a very high affinity with men (index 115). Gen X (index 118) has a high affinity, while Gen Y (index 96) and Gen Z (index 73) are under-indexed.