Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Brujo' competitors in the Mexico
An analysis of Pollo Brujo' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pollo Brujo is in the lower 38% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Brujo's market performance is in the lower 38%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors like Micaelas, FRUTIFIT, 18CEROSEIS, El Jarocho, Skyline Coffee, and La Diana Cazadora Echegaray, which are also in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores are crucial for sustainable success.
Pollo Brujo's overall customer satisfaction is 82%, a significant increase of 14.3 percentage points year-over-year. This indicates improved customer experiences and positive brand perception. In Yucatán, the CSAT also stands at 82%, mirroring the overall positive trend.
Average check reveals customer spending habits, influencing revenue. Monitoring trends helps optimize pricing and promotions for increased profitability.
The overall average check for Pollo Brujo is 185.7 MXN, a decrease of 12.2% year-over-year. This suggests customers are spending less per visit. In Yucatán, the average check is also 185.7 MXN, reflecting the overall downward trend in customer spending.
Outlet count indicates brand reach and market presence. Expansion strategies rely on this metric to assess growth and geographic coverage effectiveness.
Pollo Brujo has 30 outlets in Yucatán and 2 in Campeche. This shows a strong presence in Yucatán, while Campeche has a limited number of outlets, indicating potential for expansion in that region.
Competitor analysis identifies key rivals and their market share, informing strategies to gain a competitive edge and attract more customers.
Pollo Brujo's top competitors based on customer cross-visitation are Boston's (7.37%), Eladio's (6.32%), Carl's Jr. (6.32%), Los Trompos (5.26%), and Little Caesars (4.21%). This indicates that customers who visit Pollo Brujo also frequent these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Pollo Brujo experiences peak traffic workload between 12:00 PM and 3:00 PM, with the highest workload at 1:00 PM (68.09%). Traffic is minimal between 12:00 AM and 8:00 AM, suggesting a need for adjusted staffing during these hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and sales.
Pollo Brujo's customer base shows a high affinity among women (74% with index -26.40) and a very high affinity among men (123% with index 22.80). Gen Y also shows a very high affinity (172% with index 72.10), indicating this generation is overrepresented among Pollo Brujo's customers.