Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Brujo' competitors in the Mexico
An analysis of Pollo Brujo' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pollo Brujo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Pollo Brujo is a leading brand in Mexico's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a leading position, suggesting a strong brand preference. Performance peers in the same range include El Señor Limon Suc. Tec, Fogon Do Brazil, Tacos El Güero, Carl's Jr Américas, Nane Thai Food MX, and Adamá.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and repeat business. Tracking CSAT identifies areas for service improvement.
Pollo Brujo's overall customer satisfaction is 81%, a 3.5 percentage point increase year-over-year, indicating improved customer perception. In Yucatán, the CSAT is also 81% with a similar growth, suggesting a positive trend. The dynamic CSAT data shows fluctuations between 85.19% and 77.78% from May to July 2025.
Average check reflects spending per customer. Monitoring trends helps optimize pricing strategies and identify revenue growth opportunities.
Pollo Brujo's overall average check is 187.9 MXN, a 7.1% decrease year-over-year, indicating potentially reduced customer spending. In Yucatán, the average check is also 187.9 MXN. Dynamic data shows average check fluctuating from 175 MXN to 197.83 MXN between May and July 2025.
Outlet count indicates market reach. Expansion or contraction trends reflect brand growth, investment, and competitive landscape changes.
Pollo Brujo has 30 outlets in Yucatán and 2 in Campeche. Yucatán accounts for the majority of outlets. This distribution reveals a strong presence in Yucatán.
Competitor analysis reveals competitive landscape and customer preferences. Identifying top competitors informs strategic positioning and marketing efforts.
The top competitors for Pollo Brujo based on cross-visitation are Boston's (7.63%), Carl's Jr. (6.78%), Los Trompos (6.78%), Domino's Pizza (5.08%), and Messina's (4.24%). This data identifies key brands that share Pollo Brujo's customer base, aiding in competitive strategy.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service and revenue.
Pollo Brujo experiences peak traffic between 12:00 and 15:00, with the highest workload around 14:00 (68.91). Traffic is significantly lower during early morning hours. This indicates the need for maximum staff during lunch and early afternoon.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging strategies.
Pollo Brujo's customer base shows a high affinity for Men (index 117) and Women (index 77). Women are under-indexed, while Men are over-indexed. Gen Y has an affinity index of 86.