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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Brujo' competitors in the Mexico
An analysis of Pollo Brujo' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Pollo Brujo is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Brujo's market performance is in the lower 34% in Mexico's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include Sayulita Mariscos Nayaritas, El Abajeño, La Antigua, Umai Sushi La Proeza, Birrieria Acatlán, and La Santanita Restaurante Bar.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and market positioning.
Pollo Brujo's top competitors based on customer cross-visitation are Carl's Jr. (11.54%), Domino's Pizza (8.65%), Boston's (5.77%), Messina's (5.77%), and KFC (5.77%). This indicates shared customer base with these brands.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Pollo Brujo experiences peak traffic workload between 12:00 PM and 3:00 PM, with the highest workload at 2:00 PM (68.52%). Traffic is minimal between midnight and 9:00 AM.
Consumer segments by gender and generation inform targeted marketing. Affinity insights guide messaging and positioning for optimal engagement.
Pollo Brujo's customer base shows a high affinity for men (index 127) and Gen Z (index 404), indicating these segments are overrepresented compared to the average consumer. Women are also a significant segment (index 68), while Gen X shows an affinity index of 214.