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Managing Partner, Global Business Development
See what factors influence Messina's performance in the Mexico and how they change over time
See what factors influence Messina's performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Messina's' competitors in the Mexico
An analysis of Messina's' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Messina's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Messina's holds a leading position with a 99th percentile. This indicates Messina's captures a significant portion of the market's foot traffic. Performance peers in the same percentile range include Buffet Lucky Yi, El Cafecito, Le Pain Quotidien, La Taberna de Los Amigos, Heavy Hungry Smash Burgers, and Garrafaland - Plaza Patria.
CSAT reveals customer happiness, directly impacting loyalty and revenue. Monitoring this KPI enables targeted improvements and strengthens customer relationships.
Messina's boasts a high CSAT of 92%, a significant 10.8pp increase year-over-year, showing improved customer sentiment. Yucatán state mirrors this with 92% CSAT and a 10.9pp increase. The dynamic CSAT data shows fluctuations between 89.53% and 93.14% from May to July 2025, suggesting consistent high satisfaction.
Average Check indicates spending per customer, crucial for revenue. Tracking this KPI identifies opportunities to optimize pricing and increase customer value.
Messina's average check is 248.50 MXN, a 10.7% decrease year-over-year, indicating customers are spending slightly less per visit. Yucatán mirrors this at 248.50 MXN with 0% growth. Dynamic data shows average check varying from 238.73 MXN to 262.26 MXN during the observed period.
Outlet count reflects brand reach, impacting market presence and revenue potential. Tracking outlet numbers informs expansion strategies and market coverage effectiveness.
Messina's has 25 outlets in Yucatán. The bar fill percentage of 100% indicates that all of Messina's reported outlets for this analysis are located in Yucatán. Without data from other states, it's not possible to comment on the geographic distribution of Messina's outlets more broadly.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts for market success.
Messina's top competitors, based on customer cross-visitation, are Carl's Jr. (7.51%), Domino's Pizza (5.20%), Little Caesars (4.62%), Burger King (4.62%), and Eladio's (4.62%). These brands capture Messina's customers attention.
Understanding traffic patterns enables efficient staffing and resource allocation, optimizing operations to meet customer demand at peak times.
Messina's traffic workload shows peak activity between 17:00 and 21:00, with the highest traffic workload at 20:00 (67.48%). Traffic is minimal between 0:00 and 9:00. This indicates that Messina's is most popular during the evening hours.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity with diverse customer groups.
Messina's customers show a high affinity towards women (89%) and men (108%). Gen X (138%) and Gen Z (139%) are overrepresented, indicating high affinity, while Gen Y (86%) shows lower affinity.