Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Messina's performance in the Mexico and how they change over time
See what factors influence Messina's performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Messina's is ahead of most brands
Sample of brands in the same percentile
An analysis of Messina's' competitors in the Mexico
An analysis of Messina's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Messina's market performance is at the 56th percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market standing. This means Messina's is ahead of many competitors. Performance peers in a similar range include El Bajío and Church's Texas Chicken.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Messina's boasts a high overall CSAT of 91% in Mexico, with a significant increase of 6.6 percentage points year-over-year. Yucatán shows a CSAT of 91%, with a growth of 6.7 percentage points, indicating strong customer approval in this state.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Messina's average check is 257.9 MXN, a decrease of 3.3% year-over-year. Yucatán's average check is also 257.9 MXN, showing no growth. This suggests a need to analyze pricing or menu strategies to boost spending.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Messina's has 24 outlets in Yucatán, Mexico. This indicates a concentrated presence in this state, suggesting a strong regional focus for the brand.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Messina's top competitors based on customer cross-visitation are Carl's Jr. (6.25%), Eladio's (6.25%), Domino's Pizza (6.25%), Burger King (5.47%), and Los Trompos (4.69%). This highlights the competitive landscape and shared customer base.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Messina's experiences peak traffic between 17:00 and 21:00, with the highest workload at 20:00 (67.99%). This data informs staffing and resource allocation to meet customer demand effectively during peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Messina's customer base shows high affinity among women (199 index) and men (200 index). Gen Y (243 index) and Gen Z (236 index) also show high affinity. This suggests marketing should focus on these demographics.