Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Poke Bros. performance in the United States and how they change over time
See what factors influence Poke Bros. performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Poke Bros.' competitors in the United States
An analysis of Poke Bros.' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Poke Bros. is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference within the Cafe & Restaurants industry.
Poke Bros. holds a leading position with a market performance percentile of 99 in the United States. This signifies a top-tier brand presence, indicating high customer preference and effective market penetration. Performance peers in the same percentile are Black Walnut Cafe, Turmeric Indian Cuisine, Baumhower's Victory Grille, Ponderosa, The Meltdown, and Mattenga's Pizzeria.
Customer Satisfaction (CSAT) reflects how well Poke Bros. meets customer expectations, directly impacting loyalty and repeat business in the competitive restaurant sector.
Poke Bros. shows an overall customer satisfaction of 85%, a slight decrease of 2 percentage points year-over-year. Customer satisfaction varies by state, with Connecticut, Indiana, and Massachusetts at 100%, Ohio at 94%, and South Carolina at 92%. Improvement opportunities exist to address the CSAT decline and maintain customer loyalty.
Average Check indicates the average spending per customer, influencing revenue and profitability. Tracking it helps optimize pricing and identify upselling opportunities.
The average check for Poke Bros. is $16.70, a decrease of 3.5% compared to the previous year. Average check values vary by state; North Carolina leads at $19.60, followed by Delaware ($17.60), Tennessee ($17.50), Illinois ($17.50) and South Carolina ($15.50). Declining average check suggests need for pricing or menu evaluation.
Competitor analysis identifies key players vying for the same customer base, enabling strategic differentiation and competitive advantage.
Poke Bros.' primary competitors, based on cross-visitation, are McDonald's (10.57%), Chick-fil-A (6.04%), Starbucks (5.14%), Wendy's (4.83%), and Chipotle Mexican Grill (4.83%). These brands capture a portion of Poke Bros.' customer base, highlighting the need for targeted marketing and customer retention strategies.
Understanding consumer segments allows Poke Bros. to tailor marketing efforts and product offerings to resonate with specific demographic groups, maximizing engagement.
Poke Bros. shows a higher affinity among women (94) and men (105). The generational breakdown indicates a very high affinity with Gen Z (140), and average affinity with Gen X (102) and Gen Y (98). Poke Bros. resonates strongly with younger consumers, which can inform targeted marketing campaigns.