Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pockets performance in the Mexico and how they change over time
See what factors influence Pockets performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pockets' competitors in the Mexico
An analysis of Pockets' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pockets is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand's share of customer foot traffic, revealing competitive strength and customer preference in the industry.
Pockets has a market performance percentile of 99 in the Cafe & Restaurants industry in Mexico, which means it is a leading brand. This strong position reflects high customer traffic compared to peers like Café km 118, Los Compadres Taquerías, La Taquiza, Parceros, MOMO Coffee, and La Queseria De Ozuluama, all within the same percentile range.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps refine service and product offerings to better meet customer expectations.
Overall CSAT for Pockets is 67%, a decrease of 14.8 percentage points year-over-year. CSAT varies by state: Chihuahua shows high satisfaction (78%), while Baja California, Nuevo León, and State of Mexico have lower scores. This suggests focusing on service improvements to address customer concerns, particularly in regions with declining CSAT.
Average check (Avg Check) indicates spending per customer. Tracking Avg Check helps to understand customer value and optimize pricing strategies.
The overall average check for Pockets is 382.2 MXN, a decrease of 1.4% year-over-year. Average check varies by state, with Nuevo León at 417.5 MXN and Baja California at 337.9 MXN. This indicates variations in spending habits across regions, highlighting the need to tailor offerings to local customer preferences.
Outlet count signifies market presence. More outlets can mean greater brand visibility and customer accessibility in key geographic areas.
Pockets has 7 outlets in Chihuahua, 2 in Nuevo León, and 1 each in the State of Mexico and Baja California. The distribution indicates a strong presence in Chihuahua. Strategic expansion in areas with fewer outlets could increase market reach.
Competitor analysis reveals direct rivals and their customer overlap. This knowledge supports targeted marketing and competitive strategy formulation.
Top competitors for Pockets, based on customer cross-visitation, include Carl's Jr. (9.25%), Little Caesars (6.05%), Wendy's (6.05%), La Nueva Central (5.69%), and Starbucks (4.98%). Carl's Jr. has the highest overlap. Understanding customer preferences for these brands can inform strategies to strengthen customer loyalty.
Traffic workload by hour shows peak demand. This helps with staffing and resource allocation to optimize customer experience and operational efficiency.
Pockets experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (56.21%). Traffic is minimal between 0:00 and 11:00. Optimizing staffing and resources during peak hours will ensure efficient service and customer satisfaction.
Understanding consumer segments by gender and generation helps tailor marketing strategies for higher engagement and conversion rates.
Women show an affinity index of 77, indicating they are under-indexed. Men have an affinity index of 117, suggesting they are over-indexed. Gen X has an index of 125 (over-indexed), Gen Y is at 103 (slightly over-indexed), and Gen Z is at 83 (under-indexed). This data suggests opportunities to tailor marketing to Gen X and Men.