Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Plug In Coffee performance in the Romania and how they change over time
See what factors influence Plug In Coffee performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Plug In Coffee' competitors in the Romania
An analysis of Plug In Coffee' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Plug In Coffee is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference by measuring its share of foot traffic in the industry.
Plug In Coffee holds a leading market performance with a percentile of 96 in Romania's Cafe & Restaurants industry. This indicates a strong competitive position, placing it in the top 4% of brands. Performance peers in the same range include Punct Gastronomic Local - Poiana Cerbilor, Panner Bakery, Turkish Grill, P+1, La Copac, and Pește și Vin.
Customer satisfaction is crucial as it reflects customer loyalty and impacts brand reputation and future revenue growth.
Plug In Coffee's overall customer satisfaction (CSAT) stands at 95% in Romania, with a slight decrease of 1.7 percentage points year-over-year. Constanța county shows a CSAT of 100%. This indicates generally high customer satisfaction, though attention should be paid to addressing the recent decrease.
Average check is a key metric for profitability, reflecting customer spending habits and informing pricing strategies.
Plug In Coffee's overall average check is 22.9 RON, demonstrating a substantial 85% increase year-over-year. Argeș county shows an average check of 24.4 RON. This significant increase suggests improved revenue per customer or successful upselling strategies.
Outlet count reflects brand's market reach and expansion strategy, impacting brand visibility and accessibility.
Plug In Coffee has multiple outlets in Romania, with Bacău and Giurgiu having the highest count at 3 each. Other counties include Ilfov, Dolj, Brașov and Prahova. This distribution shows brand presence across multiple regions.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
The top competitors for Plug In Coffee, based on customer cross-visitation, are FRYDAY (17.14%), Spartan (5.71%), Luca (5.71%), Cafeneaua lui Caragiale (5.71%), and Popeyes Louisiana Kitchen (5.71%). FRYDAY is the most frequently visited by Plug In Coffee customers.
Analyzing traffic workload helps optimize staffing and resource allocation, enhancing operational efficiency and customer experience.
Plug In Coffee experiences peak traffic between 10 AM and 5 PM, with a high workload of 42% at 11 AM. Traffic workload is minimal during the late-night and early-morning hours. This indicates the need for optimized staffing and resource allocation during peak hours.
Consumer segment analysis allows for tailored marketing, improving engagement and ROI by targeting specific demographics.
Plug In Coffee's customer base shows a high affinity towards women, with an index significantly above 100. Gen Y are also overrepresented, suggesting a stronger connection with this demographic compared to the average consumer. Gen X is underrepresented. This insights allows for developing marketing strategies.