Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence PlayMade performance in the Singapore and how they change over time
See what factors influence PlayMade performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of PlayMade' competitors in the Singapore
An analysis of PlayMade' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
PlayMade is in the lower 40% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
PlayMade's market performance is in the lower 40%, indicating a below-average market standing. This means PlayMade captures less foot traffic compared to competitors in Singapore's Cafe & Restaurants industry. Performance peers in the same percentile: Sofnade, Seasonal Brew, Mutthu's Curry, The Great Mischief, Shiok Hokkien Mee Sengkang, JB Dai Tao Lala Pot 新山大头啦啦.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
PlayMade's top competitors based on customer cross-visitation are Guzman Y Gomez (8.33%), Swensen's (6.67%), Genki Sushi (6.67%), KFC (6.67%), and Burger King (5%). This indicates a significant overlap in customer preferences, suggesting these brands compete for the same customer base.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
PlayMade experiences peak traffic between 11:00 and 21:00, with the highest workload around 19:00 (60.01%). There is no traffic between 0:00 and 8:00 and between 22:00 and 23:00. This data informs staffing and resource allocation strategies to manage peak hours effectively and ensure optimal customer service.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
PlayMade's customer base shows a higher affinity towards women (138 index) compared to men (68 index). Gen Z (220 index) shows a significantly higher affinity compared to Gen Y (84 index). This suggests marketing efforts should focus on Gen Z and female consumers to maximize engagement.