Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence PlayMade performance in the Singapore and how they change over time
See what factors influence PlayMade performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of PlayMade' competitors in the Singapore
An analysis of PlayMade' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
PlayMade is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
PlayMade's Market Performance is at the 93rd percentile, positioning it as a leading brand in Singapore's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference. Performance peers in the same percentile: Khansama, The Connoisseur Concerto, Chutney Mary, Wooloomooloo Steakhouse, Saboten, COCA.
Competitor analysis shows where customers also visit. This helps to understand customer preferences, market dynamics, and identify potential collaborations.
PlayMade's top competitors based on customer cross-visitation are KOI Thé (12.82%), KFC (10.26%), Burger King (10.26%), iTEA (7.69%), and McDonald's (7.69%). This indicates significant overlap in customer base with these brands.
Traffic Workload by hour of day shows traffic patterns. This helps brands optimize staffing, promotions, and resource allocation for peak hours.
PlayMade experiences peak traffic workload between 11:00 and 21:00, with the highest workload at 19:00 (62.16%). Minimal traffic is observed between 0:00 and 8:00. This data informs operational decisions such as staffing and promotional timing.
Consumer segment analysis informs marketing. By understanding gender and generation affinities, campaigns can be targeted for maximum engagement and relevance.
PlayMade's consumer base shows a higher affinity among women (Index 118) and Gen Z (Index 155), suggesting these segments are strongly represented. Men (Index 86) and Gen X (Index 85) are underrepresented. Further marketing analysis needs to be done to improve market position.