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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Guzman Y Gomez performance in the Singapore and how they change over time
See what factors influence Guzman Y Gomez performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Guzman Y Gomez' competitors in the Singapore
An analysis of Guzman Y Gomez' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Guzman Y Gomez is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Guzman Y Gomez's market performance is at the 84th percentile, indicating an above-average market position. This means the brand captures more foot traffic than most competitors. Performance peers in a similar range include McDonald's (80th), White Restaurant (81st), Poulet (82nd), and Sanook Kitchen (82nd).
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
The top competitors for Guzman Y Gomez, based on customer cross-visitation, are Swensen's (2.97%), Genki Sushi (2.90%), Munchi Pancakes (2.29%), KFC (2.21%), and A Hot Hideout (2.06%). This indicates that customers who visit Guzman Y Gomez also frequent these establishments, highlighting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Guzman Y Gomez experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (61.49%). Traffic is minimal between midnight and 7:00. This information allows for optimized staffing and resource allocation to meet customer demand during peak hours.
Consumer segment analysis tailors marketing efforts to specific demographics, maximizing engagement and ROI.
Women are overrepresented among Guzman Y Gomez customers (96 affinity index), while men are also overrepresented (104 affinity index). Gen Y shows a high affinity (103 affinity index), while Gen X (84 affinity index) and Gen Z (98 affinity index) are under-indexed. This suggests targeted marketing strategies should consider these demographic preferences.