Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Singapore and how they change over time
See what factors influence KFC performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Singapore
An analysis of KFC' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand strength and customer preference, vital for competitive analysis and strategic planning in Cafe & Restaurants industry.
KFC holds a leading position in Singapore's Cafe & Restaurants industry with a 99th percentile market performance, placing it in the top 1% of brands. This shows a very strong market presence. Performance peers include Swensen's, Genki Sushi, Pizza Hut and Burger King, all also positioned at the 99th percentile.
Competitor analysis identifies key rivals, informing competitive strategies and highlighting areas for differentiation and market positioning.
McDonald's is the top competitor for KFC in Singapore, with a cross-visitation rate of 7.69%. Other key competitors include Burger King (5.96%), Pizza Hut (5.62%), Swensen's (3.54%), and Genki Sushi (2.51%).
Traffic workload insights optimize staffing and resource allocation, ensuring efficient operations during peak hours and enhancing customer experience.
KFC in Singapore experiences peak traffic between 18:00 and 20:00 hours, with the highest traffic workload at 19:00 (70.48). Traffic is significantly lower during the early morning hours (0:00 to 6:00).
Understanding consumer segments tailors marketing, improves customer engagement, and boosts brand resonance, driving acquisition and loyalty.
KFC consumers in Singapore: Women are highly represented (affinity index of 90), while men are over-indexed (affinity index of 108). Gen Y consumers show high affinity (affinity index of 107), while Gen X (80) and Gen Z (86) are under-indexed.