Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Singapore and how they change over time
See what factors influence Burger King performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Singapore
An analysis of Burger King' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance is at the 87th percentile, indicating an above average position in Singapore's Cafe & Restaurants industry. This means Burger King captures more customer traffic than most competitors. Performance peers in a similar range include Poulet (83), Guzman Y Gomez (84), Pizza Hut (88), Munchi Pancakes (89), and Genki Sushi (89).
Identifying top competitors helps understand market dynamics and benchmark performance against key players.
The top competitors for Burger King in Singapore, based on customer cross-visitation, are McDonald's (7.05%), Swensen's (5.80%), KFC (5.69%), Pizza Hut (2.73%), and Genki Sushi (2.16%). This indicates that customers who visit Burger King also frequently visit these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet demand.
Burger King in Singapore experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 61.47% at 19:00. The lowest traffic workload occurs between 2:00 and 6:00. This data helps optimize staffing and promotions based on hourly demand.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for better engagement.
Burger King's customer base in Singapore shows a higher affinity towards women (88%) compared to men (110%). Among generations, Gen Y shows an affinity index of 100%, while Gen X and Gen Z are at 91% and 94% respectively. This suggests that Burger King appeals more to women and Gen Y.