Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Singapore and how they change over time
See what factors influence Burger King performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Singapore
An analysis of Burger King' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King holds a leading position in Singapore's Cafe & Restaurants industry, securing a 99th percentile ranking. This signifies Burger King is in the top 1% of brands. Performance peers with a similar ranking include Pizza Hut, Poulet, Guzman Y Gomez, Genki Sushi, Munchi Pancakes and KFC.
Identifying competitors highlights market dynamics, enabling strategic positioning and competitive advantage.
McDonald's and KFC are the top competitors for Burger King in Singapore, with cross-visitation rates of 6.78% and 6.08%, respectively. Swensen's (4.32%), Jollibee (3.08%) and Pizza Hut (2.47%) also attract Burger King's customers.
Traffic workload insights enable efficient staffing, inventory management, and optimized service during peak hours.
Peak traffic for Burger King in Singapore occurs between 18:00 and 20:00, with the highest traffic workload at 63.29% at 19:00. The lowest traffic workload occurs between 2:00 and 5:00, indicating the best times for cleaning and preparation.
Consumer segment analysis informs targeted marketing, product development, and personalized customer experiences.
Burger King's customer base in Singapore shows gender and generational variations. Women are under-indexed at 90, while Men are over-indexed at 108. Gen X are slightly over-indexed at 103, while Gen Y and Gen Z are under-indexed at 98 and 96, respectively.