Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Swensen's performance in the Singapore and how they change over time
See what factors influence Swensen's performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Swensen's' competitors in the Singapore
An analysis of Swensen's' competitors in the Singapore
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Swensen's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in industry.
Swensen's holds a leading position with a percentile of 99 in Singapore's Cafe & Restaurants industry. This indicates strong customer preference and market dominance compared to its peers. Performance peers within the same percentile range include KFC, Genki Sushi, Pizza Hut, Burger King, Poulet, and Guzman Y Gomez.
Competitor analysis helps identify direct rivals. It shows brands competing for the same customers, informing competitive strategy adjustments.
Swensen's top competitors based on customer cross-visitation include Poulet (3.65%), Sanook Kitchen (3.13%), Genki Sushi (3.00%), Burger King (2.13%), and Pizza Hut (2.09%). This data suggests shared customer bases and potential for competitive overlap in offerings.
Traffic Workload analysis helps optimize operations. It identifies peak hours, ensuring adequate staffing and resources for customer demand.
Swensen's experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload at 7:00 PM (73.48%). Understanding workload distribution enables better resource allocation and service optimization during peak periods.
Consumer segments show customer demographics. Understanding affinity helps target the right audience with tailored campaigns and relevant offers.
Swensen's demonstrates a higher affinity with women (111) compared to men (91). Among generations, Gen X (98), Gen Y (99), and Gen Z (97) show relatively similar affinity levels. An affinity above 100 suggests that women visit Swensen's more often than men.