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Managing Partner, Global Business Development
See what factors influence Pizzaria Luzzo performance in the Portugal and how they change over time
See what factors influence Pizzaria Luzzo performance in the Portugal and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizzaria Luzzo' competitors in the Portugal
An analysis of Pizzaria Luzzo' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizzaria Luzzo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference through its share of foot traffic, showing competitive positioning in the industry.
Pizzaria Luzzo's market performance is in the top 1% in Portugal's Cafe & Restaurants industry, indicating a leading position. This high percentile suggests strong customer preference relative to peers like Chimarrão, Pizza Hut, Poke House, Fiorella - Italian Restaurant, Garden Balthazar Caffe, and The Folks, all within the same top percentile bracket.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. Monitoring CSAT helps refine offerings and strengthen customer relationships.
Pizzaria Luzzo has an overall CSAT of 89%, up 2.7 percentage points year-over-year. Satisfaction varies by location, with Braga at 97% (up 5.2pp), Viseu at 96% (up 3.4pp), and Lisbon at 93% (up 17.4pp). Porto shows a decrease at 89% (down 4.4pp), while Faro is at 85% (up 0.5pp). The CSAT dynamic data shows a slight decrease over the period May-July 2025.
Average check indicates spending per customer, impacting revenue. Tracking this KPI informs pricing strategies and identifies upselling opportunities.
Pizzaria Luzzo's overall average check is 20.8 EUR, a 1.4% increase year-over-year. By location, Viseu has the highest average check at 23 EUR. Porto is at 22.5 EUR, Faro at 21.4 EUR, Coimbra at 21.3 EUR, and Lisbon at 20 EUR. The average check dynamic data shows a slight decrease over the period May-July 2025.
Outlet count reflects brand reach and growth. Monitoring distribution helps assess market penetration and expansion effectiveness.
Pizzaria Luzzo has 12 outlets in Lisbon, 3 in Porto, 2 in Faro, and 1 each in Coimbra, Viseu, Braga, and Viana do Castelo. This distribution indicates a strong presence in Lisbon, with potential for expansion in other regions.
Competitor analysis highlights market dynamics and identifies competitive threats. This insight informs strategic positioning and differentiation efforts.
Pizzaria Luzzo's top competitors, based on customer cross-visitation, are McDonald's (7.55%), Burger King (2.94%), KFC (1.89%), A Padaria Portuguesa (1.68%), and Brasão (1.47%). This indicates a significant overlap in customer base with fast-food chains.
Understanding traffic workload optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing waste.
Pizzaria Luzzo's traffic workload peaks between 12:00 and 14:00 and again between 19:00 and 21:00, with the highest workload at 20:00 (61.23). Traffic is minimal between 0:00 and 11:00.
Analyzing consumer segments informs targeted marketing by gender and generation, tailoring messages to resonate with specific groups, improving ROI.
Pizzaria Luzzo's customer base shows a higher affinity towards women (Index 116) compared to men (Index 89). Gen Z shows the highest affinity (Index 137), followed by Gen Y (Index 104), and then Gen X (Index 91).