Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Lab performance in the Bulgaria and how they change over time
See what factors influence Pizza Lab performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Lab' competitors in the Bulgaria
An analysis of Pizza Lab' competitors in the Bulgaria
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Lab is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Lab holds a leading position in Bulgaria's Cafe & Restaurant industry with a market performance percentile of 99, placing it in the top 1% of brands. This demonstrates significant competitive strength. Performance peers such as Alemagou Green Life Beach, ton Bonbon, Social Cafe Bar & Kitchen restaurant, Polah, Turkish Restaurant При Майстор Неджо, and Noir Green Life Beach share a similar leading position.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps understand what drives positive experiences and where improvements are needed.
Pizza Lab's overall customer satisfaction is 71%, a decrease of 11 percentage points year-over-year. Satisfaction varies by location: Liulin shows high satisfaction (95%), while Vitosha has the lowest (58%) and a significant decrease (-22.3pp). The CSAT has decreased from 81.13 in May to 65.52 in July.
Average check reveals spending patterns and revenue potential. Analyzing changes helps optimize pricing and promotions.
Pizza Lab's average check is 20.2 BGN, a 12.9% increase year-over-year. Vitosha has the highest average check (25.8 BGN), while Sredec has the lowest (19 BGN). The average check has decreased from 21.48 in May to 20.28 in July.
The number of outlets indicates market presence and growth. Tracking outlet distribution informs expansion and resource allocation strategies.
Pizza Lab has multiple outlets across Bulgaria. Triadica has the most outlets (3), while Sredec, Studentski, and Izgrev each have only one outlet. This distribution reveals areas of market concentration and potential expansion opportunities.
Competitor analysis identifies key rivals and their customer overlap. Understanding cross-visitation informs competitive positioning and marketing.
Pizza Lab's top competitors based on cross-visitation are Happy Bar & Grill (12.5%), KFC (5.88%), Mr. Pizza (5.15%), McDonald's (5.15%), and Domino's Pizza (4.41%). This indicates customers who visit Pizza Lab also frequently visit these other restaurant chains.
Traffic workload shows peak hours. Knowing when you are busy helps optimize staffing and service for best customer experience.
Pizza Lab experiences peak traffic between 11:00 and 21:00, with the highest workload around 18:00-20:00. There is no traffic workload from 0:00 to 9:00. This information can be used to optimize staffing and resource allocation during peak hours.
Consumer segment analysis is important for the brand. Insights inform targeted marketing and positioning strategies.
Pizza Lab's consumer base shows higher affinity towards women (94) and men (104). Gen Z (153) shows the highest affinity, followed by Gen Y (102), while Gen X (86) is under-indexed. This reveals the generations with higher engagement.