Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Lab performance in the Bulgaria and how they change over time
See what factors influence Pizza Lab performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pizza Lab is right in the middle
Sample of brands in the same percentile
An analysis of Pizza Lab' competitors in the Bulgaria
An analysis of Pizza Lab' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pizza Lab in Bulgaria holds a market performance percentile of 54, indicating an average market position. This suggests moderate brand visibility and customer traffic compared to competitors. Performance peers in the same range include Bistro The Old Sozopol, NEW COFFEЕ WORLD, Spaghetti Kitchen, Turkish Restaurant При Майстор Неджо, NOA bar&brunch, and Polah.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT indicates strong customer relationships.
Pizza Lab's overall CSAT is 73%, a decrease of 10 percentage points year-over-year. Liulin shows the highest CSAT at 95%, while Vitosha has a lower CSAT of 65%. The trend from May to July 2025 shows a slight decline in CSAT, indicating a need to address customer concerns to improve satisfaction levels.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions.
The average check for Pizza Lab varies by location, with Vitosha showing the highest average check at 25.8 BGN. Sredec has the lowest average check at 19 BGN. The average check fluctuated between 19.18 BGN and 21.48 BGN from May to July 2025, suggesting potential areas for upselling or menu adjustments.
Outlet count indicates market reach and growth potential. Expansion strategies depend on understanding outlet distribution.
Pizza Lab has a varying number of outlets across different counties in Bulgaria. Triadica has the highest number of outlets with 4, while several other counties have fewer outlets. This distribution highlights key areas of operation and potential expansion opportunities in under-served regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pizza Lab's top competitors based on cross-visitation include Happy Bar & Grill (12.5%), KFC (5.88%), Mr.Pizza (5.15%), McDonald's (5.15%), and Domino's Pizza (4.41%). This indicates that customers who visit Pizza Lab also frequent these establishments, highlighting direct competition and shared customer base.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Pizza Lab experiences peak traffic workload between 11:00 and 21:00, with the highest workload occurring around 19:00 (59.53%). Traffic is minimal during the early morning hours. This data suggests optimal staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and ROI.
Pizza Lab's customer base shows a high affinity towards women (95) and men (104). Gen Z shows the highest affinity (153), indicating a strong preference for Pizza Lab among this generation. Gen Y also shows a good affinity (102), while Gen X is under-indexed (86), suggesting a need for targeted marketing efforts.