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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the Peru and how they change over time
See what factors influence Pizza Hut performance in the Peru and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Peru
An analysis of Pizza Hut' competitors in the Peru
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's Market Performance in Peru is at the 99th percentile, marking it as a leading brand. This indicates a strong market presence compared to its peers like Chef House, Organika Bakery & Coffee, and Restaurant Pollería "El Chato", all within a similar top-tier performance range.
Customer Satisfaction reflects brand perception, directly impacting loyalty and repeat business, highlighting areas for service improvement.
Pizza Hut's overall Customer Satisfaction in Peru is 41%, a 20.7 percentage point decrease year-over-year. Satisfaction varies by location, with Callao at 46% and Lima at 40%. The CSAT trend declined from May to July 2025, indicating a need to address service or product issues.
Average Check indicates customer spending per visit, crucial for revenue assessment and understanding pricing strategy effectiveness.
The overall Average Check for Pizza Hut in Peru is 42.7 PEN, reflecting a 10.9% increase year-over-year. In Lima, the average check is 45.2 PEN. The average check values slightly decreased from May to July 2025, which could be influenced by discounts or changing consumer behavior.
Number of Outlets reflects brand reach and market penetration, indicating expansion strategy and accessibility to customers.
Pizza Hut has 70 outlets in Lima, 7 in Callao, 4 in Arequipa, 3 each in La Libertad and Ica, and fewer in other states. This concentration suggests a strategic focus on Lima, with potential for expansion in other regions.
Competitor analysis identifies key players and customer preferences, guiding competitive strategies and differentiation efforts.
Pizza Hut's top competitors in Peru, based on customer cross-visitation, are KFC (9.58%), Starbucks (6.25%), McDonald's (4.58%), Roky's (3.75%), and Chili's Grill & Bar (3.75%). This shows customers who visit Pizza Hut also frequent these brands, highlighting potential competition for market share.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Pizza Hut's peak traffic workload in Peru occurs between 11:00 AM and 10:00 PM, with the highest traffic around 8:00 PM, 7:00 PM, 4:00 PM, 3:00 PM, 2:00 PM and 1:00 PM. Traffic is minimal during the early morning hours (12:00 AM - 8:00 AM), indicating late lunch and dinner crowds.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for better engagement.
Pizza Hut's consumers in Peru are predominantly women (78%), while men are 115% . Gen X consumers index at 218, suggesting a very strong affinity, whereas Gen Y indexes at 83 indicating it is under-indexed with this consumer base.