Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pidem performance in the Turkey and how they change over time
See what factors influence Pidem performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pidem' competitors in the Turkey
An analysis of Pidem' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Pidem is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pidem's market performance is at the 60th percentile, indicating an average/above average market standing in Turkey's Cafe & Restaurants industry. This suggests a moderate level of customer preference compared to competitors like Tuzla, Hamdani Restaurant, Kanyon Cafe, Kebapçı Murat, Carl's Jr., and YESEMEK GAZİANTEP MUTFAĞI, which are in the same percentile range.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Pidem's top competitors based on customer cross-visitation are Köfteci Yusuf (9.17%), Starbucks (5.96%), Burger King (5.96%), Tavuk Dünyası (4.82%), and McDonald's (4.13%). This indicates that customers who visit Pidem also frequently visit these brands, suggesting they are perceived as alternatives.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Pidem experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 17:00-18:00. Traffic is minimal between 0:00 and 7:00. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented among Pidem's consumers (Affinity Index 83), while men are even more overrepresented (Affinity Index 111). Gen X is highly overrepresented (Affinity Index 227), while Gen Y is underrepresented (Affinity Index 68). This suggests that Pidem's marketing should focus on these segments.