Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pidem performance in the Turkey and how they change over time
See what factors influence Pidem performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pidem is ahead of most brands
Sample of brands in the same percentile
An analysis of Pidem' competitors in the Turkey
An analysis of Pidem' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pidem's market performance in Turkey is at the 59th percentile, indicating an average/above average market standing in the Cafe & Restaurants industry. This means Pidem is ahead of many competitors but not a market leader. Performance peers in the same percentile include Şehr-i Urfa, Hamdani Restaurant, Katmerci Emre, URFA CİĞER DÜNYASI Bekir Ustanın Yeri 04143132000, Sarayburnu çay bahçesi, and Ali Baba'nin Yeri.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Pidem's overall customer satisfaction in Turkey is 52%, a 9.4 percentage point increase year-over-year. The Black Sea Region shows the highest satisfaction at 88%, while Central Anatolia Region shows a decrease. This indicates a generally positive trend in customer perception, with regional variations needing attention.
Average check reveals customer spending habits, influencing revenue and profitability strategies.
Pidem's overall average check in Turkey is 314.1 TRY, a 36.6% increase year-over-year. The Black Sea Region has the highest average check at 352.8 TRY, while the Aegean Region has the lowest at 236.5 TRY. This shows increased customer spending, with regional differences in average transaction value.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Pidem has the most outlets in the Marmara Region (84), followed by Central Anatolia (29). Eastern Anatolia Region has the fewest outlets (4). This distribution reflects Pidem's strategic focus, with a strong presence in Marmara and opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pidem's top competitors in Turkey, based on cross-visitation, are Köfteci Yusuf (10.85%), Burger King (7.59%), Starbucks (7.38%), McDonald's (4.99%), and Dürümle (4.12%). This indicates that Pidem customers also frequent these brands, suggesting potential areas for differentiation and competitive advantage.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Pidem's peak traffic workload in Turkey occurs between 10:00 and 21:00, with the highest activity around 18:00-19:00. Traffic is minimal between 0:00 and 7:00. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Consumer segment analysis enables targeted marketing, improving engagement and ROI by aligning with specific demographics.
Pidem's customer base shows a high affinity towards women (77%) and men (114%). Gen X shows a high affinity (147%), while Gen Y (80%) and Gen Z (52%) are under-indexed. This suggests that Pidem appeals more to Gen X and has an opportunity to increase engagement with younger generations.