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Managing Partner, Global Business Development
See what factors influence Pidem performance in the Turkey and how they change over time
See what factors influence Pidem performance in the Turkey and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pidem' competitors in the Turkey
An analysis of Pidem' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pidem is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference.
Pidem is a leading brand in Turkey's Cafe & Restaurants industry with a market performance of 99, placing it in the top 1%. This signifies strong market dominance. Performance peers: Tarihi Bursa Çarşı Kebapçısı, Bayramoğlu Döner, Kaburgacı Yaşar Usta, Ciğerci Bahattin, Oba Restaurant Cafe, Ortaklar kebap Restaurant.
Customer satisfaction reflects brand loyalty and service quality, directly influencing business growth and repeat patronage.
Pidem's overall customer satisfaction in Turkey is 51%, a 9.4 percentage point increase year-over-year. Black Sea Region leads with 85% satisfaction. Central Anatolia Region is the only region that experienced decline, down to 39%.
Average check indicates customer spending per visit, revealing pricing strategy effectiveness and customer purchasing power.
Pidem's overall average check in Turkey is 314.1 TRY, a 36.6% increase year-over-year. The Black Sea Region has the highest average check at 352.8 TRY, while the Aegean Region has the lowest at 236.5 TRY. No growth data is provided for regions.
Number of outlets indicates brand reach and market penetration, affecting accessibility and brand visibility.
Pidem has 83 outlets in the Marmara Region, the most of any region in Turkey. Central Anatolia Region has 29 outlets, Aegean Region has 20, Mediterranean Region has 17, Black Sea Region has 13, Southeastern Anatolia Region has 5 and Eastern Anatolia Region has 4 outlets.
Competitor analysis identifies key rivals, revealing market dynamics and areas for strategic differentiation.
Pidem's top competitors based on cross-visitation are Köfteci Yusuf (10.82%), Burger King (7.58%), Starbucks (7.36%), McDonald's (4.98%), and Tavuk Dünyası (4.11%). This indicates customers who visit Pidem also frequently visit these brands.
Traffic workload identifies peak hours, enabling optimized staffing and resource allocation for better customer experience.
Pidem experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic at 6:00 PM (56.16). Traffic is minimal between midnight and 7:00 AM. The biggest workload is between 10AM and 21PM.
Understanding consumer segments enables tailored marketing, improving engagement and brand resonance with specific groups.
Pidem's customer base shows a higher affinity towards women (73) compared to men (114). Gen X (139) and Gen Y (85) have high affinity, while Gen Z (49) is under-indexed, suggesting less engagement from this demographic.