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Managing Partner, Global Business Development
See what factors influence Carl's Jr. performance in the Turkey and how they change over time
See what factors influence Carl's Jr. performance in the Turkey and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Carl's Jr.' competitors in the Turkey
An analysis of Carl's Jr.' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Carl's Jr. is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Carl's Jr. in Turkey holds a leading market position with a 98th percentile ranking. This indicates that Carl's Jr. captures a significant share of customer traffic compared to its peers. Other brands in the same percentile range include İkinci Bahar Konuk Evi, Granny's Waffles, Sopung Kore Bursa Suryapı, Koca Yusuf, Can Osman Dinlenme Tesisleri, and Paşa Et Dünyası & Kahvaltı Salonu.
Customer satisfaction (CSAT) indicates brand perception, impacting loyalty and revenue. Increased CSAT suggests stronger customer relationships and positive experiences.
Carl's Jr. in Turkey shows a customer satisfaction of 46%, an 8.4 percentage point increase year-over-year. Central Anatolia Region shows higher satisfaction at 48% with a growth of 28.1pp, while Marmara Region shows 46% with a growth of 5.9pp. The CSAT dynamic data shows fluctuations over the three-month period, peaking in July.
Average check reflects customer spending per visit, crucial for revenue optimization. Growth indicates increased value per transaction and pricing power.
Carl's Jr.'s average check in Turkey is 403 TRY, up 11.7% year-over-year. The Marmara Region has an average check of 405.3 TRY, while the Central Anatolia Region's average check is 389.3 TRY. Average check fluctuated between May and July, with the highest spend in May.
Outlet count indicates market presence and expansion strategy. Growth reflects investment and reach, impacting brand visibility and accessibility.
Carl's Jr. has 19 outlets in the Marmara Region and 1 outlet in the Central Anatolia Region in Turkey. This distribution highlights a concentrated presence in Marmara, with limited reach in Central Anatolia.
Identifying top competitors through cross-visitation reveals direct rivals and customer preferences, informing competitive strategies and differentiation efforts.
Carl's Jr.'s top competitors in Turkey, based on customer cross-visitation, are Burger King (12.5%), Starbucks (11.36%), Köfteci Yusuf (10.23%), McDonald's (10.23%), and Dürümle (9.09%). This indicates that customers who visit Carl's Jr. also frequently visit these brands.
Traffic workload by hour reveals peak and off-peak times, optimizing staffing, promotions, and resource allocation for enhanced efficiency and customer experience.
Carl's Jr.'s traffic workload in Turkey peaks between 10:00 and 21:00, with the highest traffic around 18:00 (55.83%). Traffic is minimal between 22:00 and 09:00. This indicates peak operational hours aligning with lunch and dinner times.
Understanding consumer segments by Gender and Generation informs targeted marketing, product development, and positioning strategies for improved ROI.
Carl's Jr. consumers show a high affinity toward women (71 index, indicating an under-indexed group relative to the average) and men (115 index, indicating over-indexed group). Gen Y show an index of 171, which demonstrates their significantly over-indexed affinity.