Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Pickl is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pickl performance in the United Arab Emirates and how they change over time
See what factors influence Pickl performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pickl' competitors in the United Arab Emirates
An analysis of Pickl' competitors in the United Arab Emirates
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pickl, with a market performance of 99, is a leading brand. This high percentile indicates a strong market presence and significant customer preference compared to peers like AlFarah restaurant, Pili Pili BBQ House Restaurant, Little Bangkok, Huqqa Emirgan, Al Khayma Heritage Restaurant and Wingstop, which are in the same top percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Pickl's overall customer satisfaction is high at 91%, showing a 3.9 percentage point increase year-over-year. Ras al-Khaimah shows the highest satisfaction (98%), followed by Abu Dhabi Emirate (95%), Sharjah Emirate (93%), and Dubai (89%). This indicates consistently positive customer experiences across all locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Pickl's overall average check is 108 AED, up by 0.8% year-over-year. Sharjah Emirate has the highest average check at 119.4 AED, followed by Abu Dhabi Emirate at 116.8 AED and Ras al-Khaimah at 111.7 AED. Dubai shows the lowest average check at 99.8 AED. This suggests regional variations in customer spending.
Outlet count indicates brand reach and growth, influencing market share and accessibility.
Pickl has a total of 13 outlets. Dubai has the most with 7, followed by Abu Dhabi Emirate with 3, Sharjah Emirate with 2, and Ras al-Khaimah with 1. This distribution suggests a strong presence in Dubai with opportunities for expansion in other emirates.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Pickl's customers also frequently visit KFC (4.01%), McDonald's (3.18%), Pizza Hut (2.68%), Starbucks (2.51%), and Hardee's (2.17%). This cross-visitation data indicates these brands are Pickl's main competitors for the same customer base.
Traffic workload analysis by hour identifies peak times, optimizing staffing and service delivery.
Pickl experiences peak traffic between 6 PM and 10 PM, with the highest workload at 66.31% at 9 PM. The lowest traffic occurs between 4 AM and 8 AM. This data allows for efficient staffing and resource allocation during peak and off-peak hours.
Consumer segment analysis tailors marketing by understanding demographics and preferences, maximizing campaign impact.
Pickl’s consumer base shows balanced gender representation. Gen Y exhibits a high affinity (110), suggesting strong engagement, while Gen Z is under-indexed (45) and Gen X is slightly under-indexed (95). This implies targeted marketing could enhance Gen Z engagement.