Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pickl performance in the United Arab Emirates and how they change over time
See what factors influence Pickl performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pickl' competitors in the United Arab Emirates
An analysis of Pickl' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pickl is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pickl's market performance is at the 64th percentile, indicating an average/above average market standing in the UAE's Cafe & Restaurants industry. This means Pickl is ahead of many competitors in attracting customers. Performance peers in the same percentile range include Dunkin', Ritual Cafe, Peet's Coffee, Sushiart, Circle Cafe, and L'ETO.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Pickl boasts a high overall customer satisfaction (CSAT) of 92%, a 3.5 percentage point increase year-over-year. Ras al-Khaimah shows the highest CSAT at 100%, while Dubai has the lowest at 91%. This indicates strong positive customer sentiment across all Emirates, with room for improvement in Dubai.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Pickl varies by location, with Sharjah Emirate having the highest average check at 145.7 AED. Ras al-Khaimah has the lowest at 87.2 AED. The overall average check decreased from 111.65 AED in June 2025 to 103.09 AED in August 2025.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration.
Pickl has a total of 14 outlets in the UAE. Dubai has the highest number of outlets with 7, followed by Abu Dhabi Emirate with 4, Sharjah Emirate with 2, and Ras al-Khaimah with 1. This distribution highlights Dubai as Pickl's primary market.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Pickl's top competitors based on customer cross-visitation are McDonald's (2.63%), Burger King (2.39%), Pizza Hut (2.39%), Hardee's (2.39%), and KFC (2.15%). This suggests that Pickl's customers also frequent major fast-food chains.
Traffic workload analysis optimizes staffing, marketing, and resource allocation based on peak hours.
Pickl experiences peak traffic workload between 7 PM and 9 PM, with the highest workload at 65.22% at 9 PM. Traffic is lowest between 4 AM and 7 AM. This data suggests that Pickl is most popular during dinner hours.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences.
Pickl's customer base shows a higher affinity among women (Index 105) compared to men (Index 97). Gen Y shows a very high affinity (Index 127), while Gen X (Index 26) and Gen Z (Index 37) are under-indexed. This indicates Gen Y are overrepresented in Pickl's customer base.