Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Piccolo Me is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Piccolo Me performance in the Australia and how they change over time
See what factors influence Piccolo Me performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Piccolo Me' competitors in the Australia
An analysis of Piccolo Me' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market share reveals brand preference. High percentile signals competitive strength, customer loyalty, and effective market penetration.
Piccolo Me, with a market performance percentile of 97 in Australia's Cafe & Restaurants industry, holds a leading position. This indicates a strong brand presence and high customer preference compared to its peers. Performance peers in the same range include: Schnithouse Rundle St, Pig & Whistle Tavern, Panania Chinese Restaurant, Ocean Treasure Asian Dining 粤皇軒, Kinn Thai Werribee, and Kebabs on Bell.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores drive loyalty, positive reviews, and repeat business, impacting revenue.
Piccolo Me's customer satisfaction (CSAT) stands at 87%, up by 8.8 percentage points year-over-year. This indicates a significant improvement in customer perception and service quality. In New South Wales, the CSAT is 86%, showing a regional strength in customer experience.
Average check reveals customer spending habits. Analyzing this metric helps optimize pricing strategies and identify upselling opportunities.
Piccolo Me's overall average check is 17.8 AUD, a decrease of 33.9% year-over-year. This may indicate changes in customer spending habits or pricing strategies. In New South Wales, the average check is 18 AUD with no growth, suggesting stable spending patterns in this state.
Outlet count shows market reach and expansion. Tracking outlet distribution helps assess brand presence and growth potential in different regions.
Piccolo Me has 17 outlets in New South Wales and 2 in Victoria. The concentration of outlets in New South Wales signifies a stronger market presence in that state, while Victoria indicates expansion opportunities.
Identifying competitors is crucial for strategic positioning. Understanding their customer base aids in refining marketing and service offerings.
Piccolo Me's top competitors based on cross-visitation include McDonald's (11.54%), XS Espresso (7.69%), The Grounds (5.77%), Hungry Jack's Burgers (3.85%), and Mad Toppings (3.85%). These insights suggest opportunities for differentiation in menu, service, and customer experience.
Traffic workload analysis reveals peak hours. Optimizing staffing and resources during these times enhances customer service and operational efficiency.
Piccolo Me experiences peak traffic workload between 7 AM and 12 PM, with the highest activity at 11 AM (60.29). The workload is minimal between 4 PM and 4 AM. Strategic planning of resources during peak hours will improve customer experience.
Consumer segment analysis informs targeted marketing. Tailoring messaging to specific demographics maximizes engagement and campaign effectiveness.
Piccolo Me's consumer base shows a strong affinity with women (84) and men (113). Gen Y consumers are represented by an affinity index of 57, while Gen Z displays an affinity index of 224, indicating they are heavily over-indexed. Marketing efforts should be tailored with these insights in mind.