Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Peri-Peri Charcoal Chicken performance in the Philippines and how they change over time
See what factors influence Peri-Peri Charcoal Chicken performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Peri-Peri Charcoal Chicken' competitors in the Philippines
An analysis of Peri-Peri Charcoal Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Peri-Peri Charcoal Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's foot traffic share, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Peri-Peri Charcoal Chicken leads with a 99th percentile in market performance, placing it in the 'leading' category. This indicates a strong market position compared to competitors like Pizzeria Michelangelo, Ooma, and House of Lechon, who share the same range.
Customer satisfaction (CSAT) reflects loyalty. Higher CSAT scores suggest stronger customer retention and positive brand perception.
Overall CSAT for Peri-Peri Charcoal Chicken is 65%, a 15.5 percentage point increase year-over-year. Regions like Ilocos Region (85%) and Central Luzon (78%) show high satisfaction, while Metro Manila (60%) has room for improvement. Satisfaction peaked in July.
Average check indicates customer spending per visit. Monitoring this KPI can reveal shifts in pricing strategy or customer purchasing behavior.
The overall average check for Peri-Peri Charcoal Chicken is PHP 845.9, a slight decrease of 0.9% year-over-year. Calabarzon shows an average check of PHP 803.7, while Metro Manila shows PHP 798.2. The average check was highest in May.
Competitor analysis reveals market dynamics. Identifying top competitors helps in strategic positioning and understanding customer choices.
Peri-Peri Charcoal Chicken's customers also frequently visit McDonald's (21.43%), Jollibee (13.10%), and Starbucks (7.14%). This indicates these brands are key competitors for customer foot traffic.
Consumer segment analysis informs targeted marketing. Understanding demographics like gender and generation allows tailored messaging and promotions.
The consumer base for Peri-Peri Charcoal Chicken shows a Gender affinity index of 100 for both Women and Men. Gen X are over-represented (affinity index of 154), while Gen Y are under-represented (affinity index of 66) and Gen Z are slightly over-represented (affinity index of 101).