Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Peri-Peri Charcoal Chicken performance in the Philippines and how they change over time
See what factors influence Peri-Peri Charcoal Chicken performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Peri-Peri Charcoal Chicken is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Peri-Peri Charcoal Chicken' competitors in the Philippines
An analysis of Peri-Peri Charcoal Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Peri-Peri Charcoal Chicken is in the lower 39% of brands, indicating a below average market performance. This suggests the brand has a smaller share of foot traffic compared to competitors like The Matcha Tokyo, 24 Chicken, Foam Coffee Antipolo, Shrimp Bucket, REDCRAB BOHOL, and a mano, who share a similar position.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Overall customer satisfaction for Peri-Peri Charcoal Chicken is 67%, a significant 16.5 percentage point increase year-over-year. Ilocos Region shows the highest satisfaction at 88%, while Metro Manila and Western Visayas both have 62%. This indicates generally improved customer perception, with regional variations.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring trends helps optimize pricing and promotions.
The overall average check for Peri-Peri Charcoal Chicken is PHP 871.3, a slight decrease of 0.3% year-over-year. Metro Manila has an average check of PHP 852, while Calabarzon's is PHP 807.4. This suggests a stable but slightly declining spending trend per customer.
Outlet count reflects brand reach and market presence. Growth indicates expansion and potential revenue increase.
Peri-Peri Charcoal Chicken has 36 outlets in Metro Manila, 16 in Calabarzon, and fewer in other regions. This shows a strong concentration in Metro Manila, with Calabarzon as the next largest market. Expansion opportunities may exist in under-represented regions.
Identifying top competitors helps understand market dynamics and benchmark performance. Cross-visitation reveals shared customer base.
Peri-Peri Charcoal Chicken's top competitors based on customer cross-visitation are McDonald's (27.27%), Jollibee (21.21%), and Starbucks (12.12%). This indicates that a significant portion of Peri-Peri's customers also visit these fast-food and cafe chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Peri-Peri Charcoal Chicken experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 6-7 PM. Traffic is significantly lower during early morning hours. This data helps optimize staffing and operations during peak times.
Understanding consumer demographics enables targeted marketing. Gender and generational insights inform tailored messaging and product development.
Peri-Peri Charcoal Chicken's customer base shows a high affinity towards women (92%) and Gen X (183%). Gen Y (65%) and Gen Z (93%) are under-indexed. This suggests marketing efforts should consider the preferences and behaviors of women and Gen X.