Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pepper Lunch performance in the Thailand and how they change over time
See what factors influence Pepper Lunch performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pepper Lunch is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Pepper Lunch' competitors in the Thailand
An analysis of Pepper Lunch' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pepper Lunch holds a market performance percentile of 98 in Thailand, indicating a leading position. This means Pepper Lunch outperforms most competitors in attracting customers. Peers in a similar range include BAR ZAAB, เรือนเพชรสุกี้ - ถนนราชพฤกษ์, Rosetta, Swagath Indian Restaurant, Somtum Der, and ไอศครีมบางกอก เมืองทองธานี, reflecting a competitive intensity at the top.
Outlet count indicates brand reach. A wider network enhances accessibility, awareness, and revenue potential across different locations.
Pepper Lunch has a total of 6 outlets in Thailand. The distribution is as follows: 2 in Nonthaburi Province, and 1 each in Pathum Thani Province, Chiang Mai Province, Nakhon Ratchasima Province, and Samut Prakan Province. This distribution highlights a concentrated presence in the Nonthaburi area with smaller presence in other provinces.
Competitor analysis identifies key players influencing market share. Understanding competitors aids strategic differentiation and competitive advantage.
Pepper Lunch's main competitors, based on cross-visitation, are Café Amazon (15.25%), Starbucks (11.86%), McDonald's (10.17%), MK Restaurant (8.47%), and Bonchon (8.47%). This indicates Pepper Lunch customers also frequently visit these brands, highlighting them as key competitive alternatives in the cafe and restaurant sector.
Traffic workload by hour reveals peak operational demands. This helps optimize staffing, resource allocation, and promotional timings.
Pepper Lunch experiences peak traffic between 10 AM and 8 PM, with the highest workload between 12 PM and 6 PM, reaching 58.14% at 2 PM. Conversely, traffic is minimal between 11 PM and 8 AM, with workload below 0.5%. This pattern informs staffing and resource adjustments to meet peak demand.
Understanding consumer segments informs targeted marketing. Tailoring strategies by gender and generation boosts engagement and relevance.
Pepper Lunch's customer base is 54% women and 131% men, with affinity indexes of -45.58 and 31.46, respectively. The distribution across generations is: Gen X (104%), Gen Y (82%), and Gen Z (75%). This highlights that Men and Gen X are over-represented, while Women, Gen Y, and Gen Z are under-represented compared to the average consumer.