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Managing Partner, Global Business Development
See what factors influence Bonchon performance in the Thailand and how they change over time
See what factors influence Bonchon performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Bonchon is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Bonchon' competitors in the Thailand
An analysis of Bonchon' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference.
Bonchon, with a market performance percentile of 99 in Thailand's Cafe & Restaurants industry, is a leading brand. This shows Bonchon commands significant customer traffic compared to peers like ร้านตำโคราช, You & I Premium Suki Buffet, Cheese Owl Buffet Siam Square One, Boe Roe Chabu Phanthae, สาขา, and เบ้อเร่อ ชาบูพันธุ์แท้ (สาขาร้อยเอ็ด).
Customer satisfaction reflects brand perception, influencing loyalty and future revenue. Monitoring CSAT helps identify areas for service improvement.
Overall customer satisfaction for Bonchon in Thailand is 57%, a decrease of 20.2 percentage points year-over-year. Nakhon Pathom Province shows high satisfaction (83%), while Samut Sakhon Province shows lower satisfaction (68%). The dynamic CSAT data indicates fluctuations with a recent peak in July 2025.
Average check reveals spending habits, influencing revenue forecasting and menu optimization. Monitoring changes can identify pricing opportunities.
The overall average check for Bonchon in Thailand is 489 THB, a decrease of 5.5% year-over-year. Chiang Rai Province has the highest average check (573.1 THB). The dynamic average check data shows fluctuations with a recent peak in July 2025.
Understanding competitors' popularity is crucial for strategic positioning and marketing to capture market share effectively.
Bonchon's top competitors based on customer cross-visitation in Thailand are Starbucks (7.62%), McDonald's (6.95%), Café Amazon (5.96%), Sushiro (5.30%), and Swensen's (4.64%). These brands attract a notable portion of Bonchon's customer base, indicating potential competitive overlap.
Consumer segments inform targeted marketing. Gender/generation affinity reveals brand appeal, shaping tailored campaigns and product offerings.
Bonchon in Thailand shows a higher affinity with women (68) and Gen Z (139). Men are overrepresented (122). Gen X shows lower affinity (79), while Gen Y is close to average (99). This suggests tailoring marketing and products to align with the preferences of Gen Z and female consumers.