Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bonchon performance in the Thailand and how they change over time
See what factors influence Bonchon performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bonchon' competitors in the Thailand
An analysis of Bonchon' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Bonchon is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bonchon's market performance in Thailand is at the 64th percentile, indicating an average/above average market standing. This means Bonchon attracts more customers than 64% of Cafe & Restaurants brands. Performance peers in the same percentile range include: One Chun Cafe & Restaurant, B. Elbasha Asok Branch (Halal Lebanese & Turkish Restaurant), SENDO RAMEN, Pizza Boutique Bangkok, Baan Sen Sai, Away Coffee & Co. - Flagship Store.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Bonchon's overall customer satisfaction in Thailand is 68%, a decrease of 10.1 percentage points year-over-year. Nakhon Pathom Province shows the highest CSAT at 93%, while Chon Buri Province has the lowest at 63%. This indicates varying levels of customer experience across different regions.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Bonchon in Thailand is 501.2 THB, a 1.4% increase year-over-year. Chiang Rai Province has the highest average check at 573.1 THB, while Chiang Mai Province has the lowest at 413.2 THB. This suggests regional differences in spending habits.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
Bonchon has the most outlets in Nonthaburi Province (11), followed by Samut Prakan Province (7). Ubon Ratchathani and Saraburi Provinces each have only 1 outlet. This distribution highlights Bonchon's stronger presence in certain regions of Thailand.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players in the industry.
Bonchon's top competitors in Thailand, based on customer cross-visitation, are McDonald's (6.64%), Starbucks (6.19%), Swensen's (5.75%), Café Amazon (4.87%), and Sushiro (4.42%). This indicates that customers who visit Bonchon also frequently visit these brands.
Traffic workload by hour shows peak and off-peak times, enabling efficient staffing and resource allocation to meet customer demand.
Bonchon's traffic workload in Thailand peaks between 17:00 and 19:00, with the highest workload at 18:00 (58.55). Traffic is lowest between 2:00 and 7:00. This data helps optimize staffing and promotions based on customer traffic patterns.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
Bonchon's customer base in Thailand shows a high affinity towards women (80%), while men are over-represented (118%). Gen Z (124%) and Gen Y (110%) are over-represented, while Gen X (62%) is under-represented. This suggests targeted marketing towards these demographics could be effective.