Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Penny's Diner performance in the United States and how they change over time
See what factors influence Penny's Diner performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Penny's Diner' competitors in the United States
An analysis of Penny's Diner' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Penny's Diner is in the lower 41% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Penny's Diner's market performance is at the 41st percentile, indicating a below average market standing. This suggests that Penny's Diner captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile range include Tortillas Tex Mex, Parriyas, Prime Doner Restaurant, CRAFT South Beach - Espanola Way, Flight Club, and The Boulevard Bar & Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Penny's Diner's overall CSAT is 74%, a 3.3 percentage point increase year-over-year, showing improved customer happiness. California leads with 89% CSAT, followed by Maryland (83%), Arizona (82%), Kansas (80%), and Nebraska (75%). Arizona is the only state with decreased CSAT. The CSAT increased from 67.76% to 78.29% between June and July 2025, then slightly decreased to 75.39% in August 2025.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting.
Penny's Diner's overall average check is $17.30, a 3.7% increase year-over-year, indicating customers are spending slightly more. Montana has the highest average check at $21.00, while Texas has $16.70. The average check decreased from $18.90 in June 2025 to $16.02 in August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Penny's Diner has the most outlets in Kansas (4), followed by Wyoming, New Mexico, and Nebraska (3 each). Texas and California have 2 outlets each. Maryland, Iowa, Utah and Minnesota each have 1 outlet. This distribution highlights Penny's Diner's stronger presence in the Midwest.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Penny's Diner's top competitors based on cross-visitation are McDonald's (13.46%), Burger King (5.77%), Denny's (4.81%), Wendy's (4.49%), and Texas Roadhouse (4.49%). This indicates that customers who visit Penny's Diner also frequently visit these fast-food and casual dining chains.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation.
Penny's Diner experiences peak traffic workload between 10:00 AM and 12:00 PM, reaching a high of 57.99% at 11:00 AM. Traffic is lowest between 3:00 AM and 5:00 AM, ranging from 24.58% to 26.33%. This data suggests the need for increased staffing during late morning hours.
Consumer segments inform targeted marketing, tailoring strategies to specific demographics for better engagement.
Penny's Diner's customer base is predominantly women, with an affinity index of 89, indicating they are under-indexed compared to men, who have an affinity index of 110. Gen X is over-indexed (133), while Gen Y (69) and Gen Z (36) are under-indexed, suggesting a stronger affinity among older generations.