Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Penny's Diner performance in the United States and how they change over time
See what factors influence Penny's Diner performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Penny's Diner' competitors in the United States
An analysis of Penny's Diner' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Penny's Diner is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Penny's Diner holds a leading market performance position at the 99th percentile. This signifies a very strong competitive standing, indicating high customer preference compared to peers such as Kolache Factory, Tops Diner, Coyote Crossing, The Best Sichuan, UP on the Roof, and Oh Mmm Gyros, all also in the top 1%.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting customer retention and revenue growth. Tracking it identifies areas for service improvement.
Penny's Diner's overall CSAT is 70%, showing a 2.4 percentage point increase year-over-year, indicating improved customer satisfaction. California leads in CSAT at 94%, while Arizona shows a decrease. Monitoring these trends allows for targeted improvements across different locations. The dynamic CSAT data shows fluctuations between May and July 2025.
Average check (transaction value) reflects pricing strategy and customer spending habits, directly influencing revenue. Monitoring it helps optimize menu and promotions.
Penny's Diner's overall average check is $18.20, with an 8.1% increase year-over-year, suggesting customers are spending more per visit. Montana has the highest average check at $21.30. The dynamic average check data shows fluctuations between May and July 2025, influencing revenue and profitability.
The number of outlets indicates brand reach and expansion strategy, affecting market coverage and accessibility for customers. Tracking outlet distribution informs growth plans.
Penny's Diner has a total of 14 outlets across the United States. Wyoming leads with 3 outlets, while New Mexico and Nebraska each have 2. This distribution informs the brand's market presence across different states, guiding potential expansion strategies.
Identifying key competitors reveals the competitive landscape, informing strategies to differentiate the brand and capture market share. It highlights customer preferences.
Penny's Diner's main competitors include McDonald's (12.22% cross-visitation), Wendy's (5.79%), Texas Roadhouse (5.14%), Denny's (4.82%), and Burger King (4.82%). These brands are frequently visited by Penny's Diner's customers, indicating shared customer preferences within the cafe and restaurant industry.
Traffic workload analysis reveals peak hours and customer flow patterns, enabling efficient staffing and resource allocation to optimize service and minimize wait times.
Penny's Diner experiences peak traffic workload around 12:00 PM (59.75), with higher activity from 8:00 AM to 8:00 PM. Lower traffic occurs during the early morning hours. This data informs staffing and operational adjustments to match customer demand throughout the day.
Understanding consumer segments by gender and generation allows for targeted marketing and product development, enhancing customer engagement and brand affinity.
Women show a strong affinity (88%) for Penny's Diner, while men are over-represented (111%). Gen X has a high affinity (136%), while Gen Y (64%) and Gen Z (80%) are under-indexed. These affinity indices inform targeted marketing and positioning strategies.