Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pattysmiths performance in the Australia and how they change over time
See what factors influence Pattysmiths performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pattysmiths' competitors in the Australia
An analysis of Pattysmiths' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pattysmiths is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pattysmiths holds a leading position with a market performance percentile of 99 in Australia's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers. Performance peers in similar position are Wong's Late Night Hot Pot, DooBoo, Issho Cafe - Tokyo Dessert House, Gami Chicken & Beer, KARLA and Donut King.
Customer Satisfaction reflects brand perception, influencing loyalty and growth through positive experiences and reviews.
Pattysmiths boasts a strong overall customer satisfaction (CSAT) of 79% in Australia, with a significant increase of 6.4 percentage points year-over-year. The Australian Capital Territory leads with 93%, while Victoria lags at 62%. This indicates generally positive customer experiences, with specific areas identified for potential improvements in New South Wales.
Average Check indicates customer spending habits, vital for pricing strategies and revenue optimization.
Pattysmiths demonstrates an overall Average Check of 35.5 AUD, showing an increase of 23.7% year-over-year. Western Australia has the highest average check (51 AUD) and Australian Capital Territory has the lowest average check (20.8 AUD). These variations suggest potential pricing or menu strategy adjustments based on location.
Number of Outlets reflects brand reach, influencing market share and customer accessibility.
Pattysmiths has a total of 25 outlets in Australia. Queensland has the highest number of outlets (10), indicating its primary market focus, followed by Victoria (5). The number of outlets across states reveals Pattysmiths' expansion strategy.
Competitor analysis reveals market dynamics, guiding strategic positioning and differentiation efforts.
Pattysmiths' customers also visit McDonald's (16.8%), Hungry Jack's Burgers (9.6%), KFC (8%), Guzman y Gomez (6.4%), and Domino's Pizza (5.6%). This cross-visitation data indicates direct competitors for Pattysmiths, informing customer retention and acquisition strategies.
Traffic Workload highlights peak hours, optimizing staffing and resource allocation for better service.
Pattysmiths experiences peak traffic between 11 AM and 8 PM, with the highest workload at 61.24 between 6 PM and 7 PM. Traffic is minimal during the early morning hours. These insights enable Pattysmiths to manage staffing and resource allocation effectively.
Understanding consumer segments informs targeted marketing and positioning strategies, boosting engagement and ROI.
Pattysmiths' customer base shows strong affinity toward men (affinity index 125) and Gen Z (affinity index 224), meaning these groups are overrepresented compared to the average consumer. At the same time the audience affinity towards women is underrepresented with index of 68. Gen Y also shows over average affinity with index of 113. These insights can drive targeted marketing campaigns tailored to resonate with key demographics.