Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pastacup performance in the Australia and how they change over time
See what factors influence Pastacup performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pastacup' competitors in the Australia
An analysis of Pastacup' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pastacup is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Pastacup's market performance is at the 98th percentile, indicating a leading position. This places it in the top 2% of Cafe & Restaurants brands in Australia. Performance peers include Breakfast Creek Hotel, Chefs Buffet Rouse Hill (Korean BBQ), Star Buffet, Lil Miss Collins Café, BNE Chicken, and Kei Japanese Restaurant, all positioned at the 98th percentile.
Customer satisfaction (CSAT) is vital for brand loyalty and growth, reflecting service quality and customer experience.
Pastacup's overall customer satisfaction (CSAT) is 93%, a 5.1 percentage point increase year-over-year. In Western Australia, CSAT also stands at 93%, representing a 5.1 percentage point rise. The CSAT dynamic data shows fluctuations between 86.49% and 95.17% from May to July 2025, showing a good and growing customer statisfaction.
Average check reveals spending habits and pricing effectiveness, crucial for revenue management and profitability analysis.
Pastacup's overall average check is 25.8 AUD, a 0.3% decrease year-over-year. In Western Australia, the average check is also 25.8 AUD, with no growth observed. The average check fluctuated between 23.04 AUD and 28 AUD from May to July 2025, showing a bit unstable value.
Outlet count indicates market reach and expansion, reflecting brand presence and growth strategy effectiveness.
Pastacup has 16 outlets in Western Australia. This indicates a moderate presence in this region, but without historical data, it's hard to assess growth.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pastacup's top competitors based on cross-visitation are McDonald's (19.64%), KFC (12.5%), Guzman y Gomez (10.71%), Subway (8.93%), and Hungry Jack's Burgers (8.93%). This highlights a significant overlap in customer base with major fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service during peak hours.
Pastacup's peak traffic workload occurs between 11 AM and 9 PM, with the highest traffic observed around 6 PM (60.59%). There is no traffic during the night. This data is vital for staffing decisions.
Consumer segment insights enable targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Pastacup's customer base shows a higher affinity towards women (101%) compared to men (99%). Gen Z (168%) and Gen Y (127%) are significantly overrepresented, indicating high affinity towards younger generations. This consumer affinity will allow to make marketing strategy more efficient.