Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Overseas Dragon performance in the Taiwan and how they change over time
See what factors influence Overseas Dragon performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Overseas Dragon' competitors in the Taiwan
An analysis of Overseas Dragon' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Overseas Dragon is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Overseas Dragon has a leading Market Performance percentile of 99 in the Cafe & Restaurants industry in Taiwan. This position indicates a very strong market presence. Performance peers in similar range are: 嗯雞刀正宗成都串串香 忠孝店《大安/東區》麻辣鍋推薦｜串串火鍋｜網美餐廳｜主題餐廳｜正宗麻辣鍋｜特色｜聚會｜宵夜麻辣鍋, 千蘭拉麵(總店)楊梅美食 楊梅餐廳 楊梅小吃 楊梅拉麵 楊梅日式料理 楊梅外帶美食 楊梅外送美食 親子餐廳, 宅米 丼飯·咖哩·定食-竹南店, 韓石食堂-陽明店, 貴族世家, Saboten.
Customer Satisfaction (CSAT) reflects customer loyalty and service quality. Higher CSAT scores often correlate with repeat business and positive word-of-mouth.
Overseas Dragon's overall CSAT is 52%, down by 4.7 percentage points year-over-year. CSAT varies by city, with Chiayi showing the highest satisfaction (76%) and significant growth. Taitung City and Taoyuan City experienced CSAT decreases. The CSAT trend fluctuated between 49.79% and 56.61% from May to July 2025.
Average Check reveals how much customers spend per visit. It indicates pricing strategy effectiveness and the ability to upsell or attract higher-spending customers.
The overall Average Check for Overseas Dragon is 161.6 TWD, a decrease of 0.2% year-over-year. Average Check varies across cities, with Taipei having the highest average (346.7 TWD). Taoyuan City, Taichung and Zhubei City have significantly lower average check values. The average check trend fluctuated between 141.67 TWD and 182.26 TWD from May to July 2025.
Tracking the number of outlets indicates brand reach and expansion strategy. Growth in outlet numbers can reflect investment and market penetration.
Overseas Dragon has the most outlets in Taoyuan City (28), followed by New Taipei (21) and Taichung (20). Taipei has 11 outlets, while Hsinchu has 9. Zhunan Town and Chiayi each have 3 outlets, indicating varied distribution strategies across Taiwan.
Understanding key competitors helps a brand refine its positioning and identify opportunities to differentiate its offerings and attract more customers.
The top competitors for Overseas Dragon, based on cross-visitation, are McDonald's (11.61%), Ba Fang Yun Ji (7.11%), Starbucks (6.64%), KFC (3.79%), and Kura Sushi (3.32%). This indicates customers of Overseas Dragon also frequently visit these brands.
Traffic workload insights help optimize staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Traffic workload for Overseas Dragon peaks between 17:00 and 19:00, with the highest workload at 18:00 (67.69%). Traffic is also high between 10:00 and 16:00. The lowest traffic occurs between 0:00 and 7:00.
Analyzing consumer segments informs targeted marketing. Affinity insights guide positioning strategies, enhancing engagement by tailoring messaging to resonate with distinct groups.
Women have a 95 affinity index and Men have an index of 105. Gen X has a very high affinity index of 243, while Gen Y shows a high index of 127. This suggests that brand resonate very well with those segments.