Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Overseas Dragon performance in the Taiwan and how they change over time
See what factors influence Overseas Dragon performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Overseas Dragon is right in the middle
Sample of brands in the same percentile
An analysis of Overseas Dragon' competitors in the Taiwan
An analysis of Overseas Dragon' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Overseas Dragon's market performance is at the 54th percentile, indicating an average market position. This means the brand's foot traffic is on par with competitors like 野村燒肉, 粥大福 左營自由店, 好客食堂, 水鹿咖啡親子館, 小巷子清燉牛肉麵板橋漢生店, and 小兵砂鍋菜-老火雞湯. The brand experienced a slight decrease of 1 percentile point year-over-year.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Overseas Dragon's overall CSAT is 56%, a 2.3 percentage point increase year-over-year. Chiayi shows the highest CSAT at 81%, while Taoyuan City has the lowest at 56% with a decrease of 5.6 percentage points. This suggests a need to investigate and address customer concerns in Taoyuan City to improve satisfaction levels.
Average check reveals spending habits, influencing pricing strategies and profitability. It reflects customer value per transaction.
The overall average check for Overseas Dragon is 151.1 TWD, a 4.3% decrease year-over-year. Taoyuan City has the highest average check at 160.9 TWD. The average check has fluctuated between 143.48 TWD and 158.06 TWD over the last three months, indicating variability in customer spending.
Outlet count indicates market reach and brand presence, influencing accessibility and overall revenue potential.
Overseas Dragon has the most outlets in Taoyuan City (28), followed by New Taipei (20) and Taichung (18). This distribution highlights key markets for the brand, with Taoyuan City representing the strongest presence in terms of outlet numbers.
Identifying top competitors helps refine strategies, understand market dynamics, and capture a larger customer base.
The top competitors for Overseas Dragon, based on cross-visitation, are McDonald's (10.09%), Starbucks (7.65%), Ba Fang Yun Ji (5.20%), KFC (3.98%), and Louisa Coffee 路易莎咖啡 (3.36%). This indicates that customers who visit Overseas Dragon also frequently visit these fast-food and cafe chains.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
Overseas Dragon experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (66.91%). Traffic is minimal between midnight and 7:00. This data suggests the need for increased staffing and resources during evening hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Women have an affinity index of 83, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 118, suggesting they are over-indexed. Gen X has a very high affinity index of 250, while Gen Y has an affinity index of 127, both indicating strong representation within Overseas Dragon's customer base.