Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ovenfresh performance in the India and how they change over time
See what factors influence Ovenfresh performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Ovenfresh is in the lower 31% of brands
Sample of brands in the same percentile
An analysis of Ovenfresh' competitors in the India
An analysis of Ovenfresh' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Ovenfresh is in the lower 31% of brands, indicating a below average market position. This suggests weaker competitive strength compared to peers. Performance peers in the same percentile range include Yara di haveli, Ganpati Resort, ICARO X 729 GRAMS COFFEE, PICOS, Roshan Di Kulfi, and Nakshatra Hotel.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation in the competitive Cafe & Restaurants market.
Ovenfresh's overall CSAT is 68%, a decrease of 7.5 percentage points year-over-year. In Tamil Nadu, CSAT is also 68% with the same decrease. This indicates declining customer satisfaction, potentially impacting repeat business and brand perception.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits at Ovenfresh.
The overall average check for Ovenfresh is 533.3 INR, a 27.4% increase year-over-year. In Tamil Nadu, the average check is also 533.3 INR. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and accessibility for customers in the Cafe & Restaurants sector.
Ovenfresh has 26 outlets in Tamil Nadu. This indicates a concentrated presence in this state, suggesting a regional focus for the brand's operations and customer reach.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and attract customers in the Cafe & Restaurants market.
Ovenfresh's top competitors based on customer cross-visitation are KFC (17.5%), Fuel Juice And Pasta Bar | Madambakkam Branch (7.5%), Pizza Hut (7.5%), Dindigul Thalappakatti Restaurant (7.5%), and Frozen Bottle (5%). This shows customers also frequent fast-food chains and other restaurant brands.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to enhance customer experience at Ovenfresh.
Ovenfresh experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 8 PM (53.70%) and 9 PM (56.38%). This data helps optimize staffing and resource allocation during these peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for Ovenfresh.
Women are overrepresented among Ovenfresh consumers (Affinity Index 74), while men are even more overrepresented (Affinity Index 112). Gen Y is overrepresented (Affinity Index 112), while Gen X (Affinity Index 79) and Gen Z (Affinity Index 69) are underrepresented.