Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Oven Story performance in the India and how they change over time
See what factors influence Oven Story performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Oven Story is right in the middle
Sample of brands in the same percentile
An analysis of Oven Story' competitors in the India
An analysis of Oven Story' competitors in the India
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oven Story's market performance is at the 49th percentile in India's Cafe & Restaurants industry, indicating a below average/lagging market position. This means the brand captures less foot traffic than most competitors. Performance peers in the same percentile range include Hello Restaurant & Cafe, Kadalas Cafe, Kapoor's Cafe - Yelahanka, Aroma's A Multicuisine Restaurant & Sweets Bar, Kake Di Hatti (Pure Veg Restaurant) Jewel Chowk, and Huber & Holly.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT generally correlates with business success.
Oven Story's overall customer satisfaction in India is 27%, a decrease of 20.4 percentage points year-over-year. CSAT varies by state, with Bihar at 50% and Gujarat at 49% showing the highest satisfaction, while Maharashtra and Tamil Nadu both stand at 29%. The trend shows slight fluctuations over the three-month period.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
Oven Story's overall average check in India is INR 534.9, a 25.4% increase year-over-year. Maharashtra has the highest average check at INR 616.3, while Karnataka has the lowest at INR 505.1. The average check fluctuated between INR 483.84 and INR 573 over the three-month period.
Outlet count reflects brand reach and market presence. A larger network can increase accessibility and brand visibility, driving revenue growth.
Oven Story has a varying number of outlets across different states in India. Maharashtra leads with 66 outlets, followed by Karnataka with 34 and Tamil Nadu with 31. This distribution indicates a stronger presence in some regions compared to others.
Traffic workload reveals peak hours, enabling staffing and resource optimization to meet demand and enhance customer experience.
Oven Story experiences peak traffic workload between 9 AM and 11 PM, with the highest activity around 7 PM to 9 PM. Traffic is significantly lower during the early morning hours (1 AM to 8 AM), indicating the need for resource allocation based on these peak and off-peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for better engagement.
Oven Story's consumer base shows a higher affinity among women (103%) compared to men (99%). Among generations, Gen X shows the highest affinity (114%), followed by Gen Y (103%), while Gen Z is under-indexed (77%). This suggests that Gen X and women are more strongly represented among Oven Story's customers.
Top-5 brands that brand's customers also visit
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve competitive positioning.
The top competitors for Oven Story in India, based on customer cross-visitation, are McDonald's (6.12%), KFC (5.10%), Domino's Pizza (4.59%), Pizza Hut (2.55%), and Faasos (2.55%). This indicates that customers who visit Oven Story also frequently visit these fast-food chains.
Cafés & Restaurants