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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Outback Steakhouse performance in the South Korea and how they change over time
See what factors influence Outback Steakhouse performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Outback Steakhouse is right in the middle
Sample of brands in the same percentile
An analysis of Outback Steakhouse' competitors in the South Korea
An analysis of Outback Steakhouse' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Outback Steakhouse in South Korea holds the 53rd percentile, indicating an average market performance. This suggests a moderate market presence compared to competitors. Performance peers in the same percentile include PLE EATING3, ABIKO CURRY, 꽁크 Conques, Don-Eogil, Mutan Gwanghwamun Branch, and Hwanggeum Mokjang.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Outback Steakhouse's overall customer satisfaction is 69%, a decrease of 1.8 percentage points year-over-year. In Gyeonggi, customer satisfaction is 59%, with a significant decrease of 25.2 percentage points. This indicates a need to address customer concerns, especially in Gyeonggi.
Average check indicates customer spending per visit, reflecting menu pricing, order value, and customer affluence.
The overall average check for Outback Steakhouse is 52.4K KRW, a decrease of 15.1% year-over-year. In Gyeonggi, the average check is 53.1K KRW, showing no growth. This suggests a need to evaluate pricing strategies and promotional offers to boost spending.
Number of outlets indicates brand reach and market penetration, influencing accessibility and brand visibility.
Outback Steakhouse has a total of 36 outlets across South Korea. Gyeonggi has the highest number of outlets (20), followed by South Gyeongsang (5). Other regions have fewer outlets, indicating potential for expansion in those areas.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
The top competitors for Outback Steakhouse are Starbucks (17.03%), McDonald's (8.24%), A Twosome Place (6.59%), Burger King (3.85%), and Caffe Pascucci (2.75%). This indicates that Outback Steakhouse customers also frequent these establishments, highlighting the need to differentiate and retain customers.
Traffic workload reveals peak hours and customer flow, optimizing staffing, promotions, and resource allocation.
Outback Steakhouse experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 1 PM. Traffic is minimal during the early morning hours. This data can inform staffing schedules and targeted promotions during peak times.
Understanding consumer segments allows for targeted marketing and product development, maximizing engagement and ROI.
Outback Steakhouse's customer base shows high affinity among women (95) and men (105). Gen X is overrepresented (114), while Gen Y (84) and Gen Z (69) are underrepresented. This suggests a need to tailor marketing efforts to attract younger generations.