Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence OTTO performance in the United States and how they change over time
See what factors influence OTTO performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OTTO' competitors in the United States
An analysis of OTTO' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
OTTO is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
OTTO's market performance is in the top 1% of brands in the Cafe & Restaurants industry in the United States, indicating a leading position. This suggests strong customer preference and competitive strength relative to its peers like Union Oyster House, The Baklava Lady, 3 Margaritas, Voodoo Chicken & Daiquiris, Lucia Mediterranean Grill and Northstar Cafe in, all at 99 percentile.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates. High CSAT scores correlate with positive business outcomes.
OTTO's overall customer satisfaction is 71%, a decrease of 1.6 percentage points year-over-year. New Hampshire shows the highest CSAT at 75% but experienced a decrease (-6.5pp), while Maine shows 74% CSAT with an increase (+4.1pp). Massachusetts has the lowest CSAT at 66%, also with a decrease (-7.5pp).
Average check (transaction value) indicates customer spending habits and revenue potential. Monitoring trends informs pricing and menu optimization strategies.
OTTO's overall average check is $23.10, down 3.4% year-over-year. New Hampshire has the highest average check at $25.90. Maine's average check is $23.20 and Massachusetts is $21.60. All states show a 0% growth value. The average check trended down from May to June and then slightly increased in July.
Number of outlets indicates brand reach and market presence. Expansion or contraction reflects strategic decisions and market dynamics.
OTTO has 15 outlets in Massachusetts, 11 in Maine, and 3 in New Hampshire. Massachusetts has the highest number of outlets, indicating a strong presence in that state. The data does not contain any information on outlet growth.
Identifying competitors by cross-visitation reveals brands vying for the same customer base, informing competitive strategies and marketing efforts.
OTTO's top competitors based on customer cross-visitation are McDonald's (7.49%), Dunkin' (6.17%), Wendy's (3.96%), Becky's Diner (3.52%), and Applebee's Grill + Bar (3.52%). This indicates that customers who visit OTTO also frequent these establishments.
Traffic workload distribution by hour reveals peak hours, informing staffing, marketing, and operational efficiency for optimal resource allocation.
OTTO experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 6 PM (61.10%). Traffic is minimal between midnight and 10 AM. The company should optimize staffing during the peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Women show a high affinity (75%) toward OTTO, while men are over-indexed (123%). Gen X is over-indexed (113%), Gen Y is slightly under-indexed (99%) and Gen Z are under-indexed (93%).