Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence OTI Fried Chicken performance in the Indonesia and how they change over time
See what factors influence OTI Fried Chicken performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
OTI Fried Chicken is in the top 1% of brands
Sample of brands in the same percentile
An analysis of OTI Fried Chicken' competitors in the Indonesia
An analysis of OTI Fried Chicken' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance indicates a brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
OTI Fried Chicken holds a leading market performance with a percentile of 99. This signifies a strong competitive position. Performance peers include Mie Gacoan Peta, Thirty Bumbu by Chop Buntut Kokas, druma., Ayam Crisbar Unpar, Bebek Carok - Sidoarjo, and Almaz Fried Chicken - Ceger Bintaro, all within the same percentile range.
Customer satisfaction reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
OTI Fried Chicken demonstrates strong customer satisfaction with an overall CSAT of 88%, a 4.7pp increase year-over-year. In Java, customer satisfaction also stands at 88%, reflecting consistent positive customer experiences across the region. The CSAT has fluctuated between 86.14 and 92.94 during the reporting period.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
OTI Fried Chicken's average check is 25.4K IDR, which decreased by 7.2% year-over-year. The average check in Java is also 25.4K IDR. Monthly average check values varied from 19484.23 IDR to 28955.70 IDR during the reporting period.
Number of outlets indicates brand reach and accessibility, impacting market penetration and revenue potential.
OTI Fried Chicken has 22 outlets located in Java. This signifies its presence and operational footprint within the region. The number of outlets is fixed during the reporting period.
Understanding competitors helps refine strategies and identify opportunities for differentiation and market share growth.
OTI Fried Chicken's top competitors based on customer cross-visitation include Waroeng Steak & Shake (7.04%), Spesial Sambal (4.40%), Pizza Hut (4.11%), Rocket (3.81%), and KFC (3.81%). This data reveals the competitive landscape and potential direct competitors.
Analyzing traffic workload helps optimize staffing, manage inventory, and improve customer experience during peak hours.
OTI Fried Chicken experiences peak traffic workload between 10:00 and 20:00, with the highest traffic around 17:00-19:00. Minimal to no traffic is observed between 21:00 and 6:00. Understanding peak hours can help optimize operations.
Analyzing consumer segments helps target marketing efforts and tailor product offerings for different demographic groups.
OTI Fried Chicken's consumer base shows a higher affinity among women (119 index) and under indexed men (77 index), and Gen Y (104 index) and under indexed Gen Z (83 index). Gen X consumers affinity index is 97. Gender and generational insights inform targeted marketing and positioning strategies.