Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Rocket performance in the Indonesia and how they change over time
See what factors influence Rocket performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Rocket is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Rocket' competitors in the Indonesia
An analysis of Rocket' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rocket in Indonesia's Cafe & Restaurants industry holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive strength relative to other brands. Performance peers in a similar position include Mie Gacoan - Abusamah Palembang, Kampung Kecil - Kota Harapan Indah, Holy Barbeque Cirebon, Nibaru Resto, Tempo Gelato, and Mie Gacoan - Purwakarta.
Customer satisfaction is crucial for loyalty and indicates product or service quality, directly impacting long-term business success and brand reputation.
Rocket's overall customer satisfaction in Indonesia is 62%, a decrease of 4.7 percentage points year-over-year. Sumatra shows high satisfaction at 95% with substantial growth, while Kalimantan, Java, and Lesser Sunda Islands have lower satisfaction and declining growth. This suggests regional differences in customer experience requiring tailored strategies.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception of the brand.
Rocket's overall average check in Indonesia is 22.2K IDR, down 4.4% year-over-year. Kalimantan has the highest average check at 25.8K IDR, while Java has the lowest at 21K IDR. Sumatra shows 22.7K IDR. The absence of growth values may need further analytics to understand regional variations.
Outlet count reflects brand reach, market penetration, and expansion strategy, showcasing its ability to serve customers across locations.
Rocket has 165 outlets in Java, establishing a significant presence. Kalimantan has 22 outlets, followed by Sumatra with 7, Lesser Sunda Islands with 6, and Sulawesi with 5. This highlights Java as the primary market, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals, informing strategic positioning, marketing, and product differentiation for sustained market share.
Rocket's top competitors based on customer cross-visitation are Spesial Sambal (3.67%), Point Coffee (3.47%), KFC (2.65%), OTI Fried Chicken (2.65%), and Pizza Hut (2.04%). This indicates potential overlap in target customers and the competitive landscape Rocket operates in.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation to maximize sales and customer experience.
Rocket experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (73.37%). Traffic is significantly lower during early morning hours. This data suggests optimal staffing and promotional efforts should be concentrated during peak hours.
Analyzing consumer segments enables targeted marketing, product development, and personalized experiences, enhancing customer engagement and brand affinity.
Rocket's consumer base shows a strong affinity towards women (Index: 81) and men (Index: 115). Among generations, Gen X (Index: 103), Gen Y (Index: 100), and Gen Z (Index: 102) are represented. These affinity indexes inform targeted marketing and positioning.