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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rocket performance in the Indonesia and how they change over time
See what factors influence Rocket performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Rocket is right in the middle
Sample of brands in the same percentile
An analysis of Rocket' competitors in the Indonesia
An analysis of Rocket' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rocket's market performance in Indonesia's Cafe & Restaurants industry is at the 54th percentile. This indicates an average market standing. Performance peers in the same percentile range include Mie Gacoan Summarecon, Joffi Ramen Poris, EMILIA BAR ITALIANO MENTENG, Wizzmie Jemursari, Revolver, and Mie Gacoan Bekasi Mustika Jaya. The brand's percentile decreased by 8 points year-over-year.
Competitor analysis identifies key rivals and their market share, enabling strategic positioning and competitive advantage.
Rocket's top competitors based on customer cross-visitation are KFC (4.17%), Spesial Sambal (3.60%), Pizza Hut (3.41%), Rocket chicken kedu (2.84%), and Point Coffee (2.84%). This indicates that customers who visit Rocket also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Rocket's peak traffic workload occurs between 17:00 and 19:00, with the highest workload at 18:00 (70.92%). The lowest traffic workload occurs between 1:00 and 5:00. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Rocket's consumer base shows a higher affinity towards women (85%) and men (120%). Among generations, Gen X shows the highest affinity (134%), followed by Gen Y (104%), and Gen Z (73%). This suggests targeted marketing should focus on Gen X and Gen Y.