Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Original Joe's performance in the Canada and how they change over time
See what factors influence Original Joe's performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Original Joe's' competitors in the Canada
An analysis of Original Joe's' competitors in the Canada
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Original Joe's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals competitive strength, indicating brand's foot traffic share and customer preference within the Cafe & Restaurants industry.
Original Joe's is a leading brand, ranking in the top 1% in Canada's Cafe & Restaurant industry. This high percentile suggests strong market presence, customer loyalty, and competitive advantage relative to peers like Happy Lamb Hot Pot.
Customer Satisfaction reflects brand perception, impacting loyalty and revenue. Tracking CSAT identifies areas for improvement and benchmarks against competitors.
Overall customer satisfaction for Original Joe's is 76%, up 4.5 percentage points year-over-year. Satisfaction varies by location, with Alberta showing the highest CSAT at 81% and experiencing positive growth, while Saskatchewan shows 83%, however declined by 6.6pp.
Average Check indicates customer spending per visit, crucial for revenue. Monitoring it helps optimize pricing and identify high-value customer segments.
The overall average check for Original Joe's is CAD 39.30, an increase of 8.3% year-over-year. Manitoba has the highest average check at CAD 43.60, while British Columbia shows the lowest at CAD 34.00. There is no growth value for any of the provinces.
Outlet count indicates brand reach, influencing market share and customer accessibility. Monitoring it reveals expansion strategy and regional focus.
Original Joe's has 33 outlets in Alberta, making up the majority of its locations. British Columbia has 10 outlets, Saskatchewan has 4, and Manitoba has 3, indicating a concentration of outlets in Alberta.
Competitor analysis reveals market landscape, informing strategic positioning and differentiation. Understanding customer choices drives targeted marketing efforts.
Tim Hortons (13.04%) and McDonald's (12.68%) are Original Joe's top competitors, with a substantial percentage of Original Joe's customers also visiting these brands. A&W Canada (7.32%) and Boston Pizza (7.14%) also see a notable overlap in customer visitation.
Traffic Workload indicates peak hours and customer flow, helping optimize staffing and resource allocation for maximum efficiency and customer satisfaction.
Original Joe's experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload at 6:00 PM (74.27%). Traffic is minimal during early morning hours, suggesting a need for resource allocation adjustments.
Segment analysis enables targeted marketing, tailoring strategies to specific demographics for enhanced engagement and ROI based on their preferences.
Women are overrepresented among Original Joe's consumers (105 index), while men are underrepresented (96 index). Gen X shows high affinity (132 index), whereas Gen Y is underrepresented (76 index), indicating Original Joe's is highly favored by Gen X in Canada.