Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Old Man Pho is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Old Man Pho performance in the Australia and how they change over time
See what factors influence Old Man Pho performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Old Man Pho' competitors in the Australia
An analysis of Old Man Pho' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Old Man Pho's market performance is at the 97th percentile, indicating a leading position. This means the brand captures a high share of customer traffic compared to its peers like Tasty44, The Spaghetti House Trattoria, Le Bon Choix, PESHAWRI, General Public and Market Lane Coffee.
Customer satisfaction is a key indicator of loyalty, influencing repeat business and positive word-of-mouth, impacting revenue and brand reputation.
Old Man Pho's overall customer satisfaction (CSAT) is 66%, an increase of 11.4 percentage points year-over-year. This indicates improved customer experiences and higher loyalty. In Victoria, CSAT also stands at 66% with an equivalent growth of 11.4 percentage points.
Average check reflects customer spending per visit, vital for revenue optimization and understanding pricing effectiveness and customer purchase behavior.
Old Man Pho's average check is 21.5 AUD, a decrease of 13% year-over-year. This suggests customers are spending less per visit. In Victoria, the average check is also 21.5 AUD with no growth, indicating stable spending habits in that region.
Outlet count indicates brand reach and market presence, affecting accessibility and potential customer base for revenue generation and brand visibility.
Old Man Pho has 14 outlets in Victoria. This reflects the brand's current physical presence and reach within that state.
Competitor analysis reveals market dynamics and customer preferences, guiding strategic decisions for differentiation and competitive advantage.
The top competitors for Old Man Pho, based on customer cross-visitation, are KFC (10%), China Bar (8.33%), McDonald's (6.67%), Guzman y Gomez (5%), and Five Guys (5%). This data identifies key brands that share Old Man Pho's customer base.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient service and maximizing revenue during peak hours.
Old Man Pho experiences peak traffic between 12 PM and 1 PM, with 57.43% workload. Traffic starts increasing around 10 AM, peaks during lunchtime, and gradually declines after 6 PM.
Consumer segments highlight target audience characteristics. Affinity insights inform targeted marketing and positioning strategies.
Women show a high affinity (91) for Old Man Pho while Men are overrepresented (107). Gen X has high affinity (257), indicating they are overrepresented in Old Man Pho’s customer base while Gen Y are slightly underrepresented (85).