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Managing Partner, Global Business Development
See what factors influence Ojo de Agua performance in the Mexico and how they change over time
See what factors influence Ojo de Agua performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ojo de Agua' competitors in the Mexico
An analysis of Ojo de Agua' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ojo de Agua is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference in the cafe & restaurant industry. It's key for strategic benchmarking.
Ojo de Agua holds a leading market performance percentile of 99 in Mexico's Cafe & Restaurants industry, indicating a strong competitive position. Performance peers include Louie Burger, Huitziloporky Plaza, Hello Kitty Café, McCarthy's Irish Pub, Hello Kitty BurgerLand, and Los Pastorcitos de Sirloin which are in the same performance range.
Customer satisfaction (CSAT) reflects customer loyalty. High CSAT scores can lead to increased retention and positive word-of-mouth referrals.
Ojo de Agua shows a high overall customer satisfaction of 89% in Mexico, up by 2.8 percentage points year-over-year. CSAT varies across states, with Quintana Roo at 97% and Aguascalientes at 60%, revealing regional performance differences over time.
Average check (Avg Check) indicates customer spending per visit. Tracking it helps assess pricing strategy and identify revenue growth opportunities.
Ojo de Agua's overall average check is 382.5 MXN, a 5.6% increase year-over-year. The average check varies by state, with Quintana Roo at 386.8 MXN and Nuevo León at 303.8 MXN, showing regional differences in spending.
Outlet count reflects brand reach and expansion. More outlets can increase market presence and improve accessibility for customers.
Ojo de Agua has a diverse network of outlets across Mexico. The State of Mexico has the highest number of outlets with 6, followed by Jalisco with 3, indicating stronger presence in those regions.
Analyzing competitors reveals market dynamics. Understanding overlap in customer base informs competitive strategies and identifies growth opportunities.
Ojo de Agua's top competitors include Starbucks (5.13% cross-visitation), Toks (2.90%), Taquería Orinoco (2.90%), La Casa de Toño (2.90%), and Taquería El Califa (2.68%). Starbucks stands out as having the highest shared customer base.
Traffic workload by hours reveals peak operational times. Helps optimize staffing, resource allocation, and operational efficiency throughout the day.
Ojo de Agua experiences peak traffic between 8 AM and 4 PM, with the highest workload around 11 AM and 12 PM (57.12% and 56.50%, respectively). Traffic is significantly lower during early morning hours (0-6 AM).
Consumer segments insights inform targeted marketing strategies. Gender and generational data enable personalized campaigns and improved customer engagement.
Ojo de Agua's customer base shows a high affinity with women (Index 139) and an under-indexed affinity with men (Index 71), compared to the average consumer. The brand attracts a high affinity of Gen Y (Index 115), with lower affinity for Gen X (Index 92) and Gen Z (Index 69).