Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Oakberry Açaí performance in the Brazil and how they change over time
See what factors influence Oakberry Açaí performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Oakberry Açaí is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Oakberry Açaí' competitors in the Brazil
An analysis of Oakberry Açaí' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oakberry Açaí's market performance is in the lower 40%, indicating a below-average market position. This suggests the brand has a smaller share of foot traffic compared to its competitors. Performance peers in the same percentile range include Lagostinne Fortaleza, Hamadaya Sushi, Ryo Gastronomia, Cantina da Vila, Restaurante Manatí Bar, and Padaria Brasileira.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT scores often correlate with increased sales and positive word-of-mouth.
Oakberry Açaí's overall CSAT is 70%, a decrease of 9.2 percentage points year-over-year. The Southeast Region shows a CSAT of 68%, with a decrease of 10.7 percentage points. This indicates a decline in customer satisfaction, particularly in the Southeast Region, which needs attention to improve customer experience.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
The overall average check for Oakberry Açaí is 38.4 BRL, an increase of 13.7% year-over-year. The Southeast Region has an average check of 39.3 BRL, with no growth. This suggests increased spending per customer overall, but stagnant spending in the Southeast Region.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and identify potential growth areas.
Oakberry Açaí has 100 outlets in the Southeast Region, 11 in the Northeast, 10 in the South, 8 in the Central-West, and 2 in the North Region. The Southeast Region dominates the outlet distribution, indicating a strong presence there, while the North Region has the fewest outlets.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals which brands attract similar customer segments.
Oakberry Açaí's top competitors based on customer cross-visitation are McDonald's (9.57%), Madero (5.32%), Burger King (5.32%), Starbucks (5.32%), and Coco Bambu (4.26%). This indicates that customers who visit Oakberry Açaí also frequently visit these fast-food and restaurant chains.
Traffic workload analysis identifies peak hours. Understanding customer traffic patterns helps optimize staffing, manage inventory, and improve service efficiency.
Oakberry Açaí experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring between 4 PM and 6 PM. Traffic is significantly lower during early morning hours. This data suggests the need for increased staffing and resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing. Analyzing gender and generational mix helps tailor messaging and product offerings to specific demographics.
Consumer gender mix for Oakberry Açaí is balanced. The brand shows high affinity with Gen Z (380 index) and Gen Y (86 index). This suggests that Oakberry Açaí is particularly popular among younger generations, especially Gen Z.