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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nohm-cha performance in the Mexico and how they change over time
See what factors influence Nohm-cha performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Nohm-cha' competitors in the Mexico
An analysis of Nohm-cha' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Nohm-cha is in the lower 36% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nohm-cha is in the lower 36% of brands in Mexico's Cafe & Restaurants industry, indicating a below average market performance. This suggests Nohm-cha has a smaller share of customer traffic compared to competitors like Casa olivo, Sushi Express, Trattoria Al Dente, Chocolate Mayordomo, Eben'z Burgers and Croissants Alfredo, who are also in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Nohm-cha's overall customer satisfaction is 79%, a decrease of 14.6 percentage points year-over-year. Aguascalientes shows 100% satisfaction, while Jalisco has a lower satisfaction of 73% with a decrease of 9.4 percentage points. The CSAT trend decreased from 81.11% in June 2025 to 73.17% in August 2025.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration, signaling brand's physical presence.
Nohm-cha has a total of 18 outlets in Mexico. The majority (6) are located in Jalisco. Querétaro, Veracruz and Puebla each have 2 outlets. Nayarit, State of Mexico, Guanajuato, Michoacán, Hidalgo and Aguascalientes each have 1 outlet.
Identifying competitors helps refine strategies. Analyzing cross-visitation reveals shared customers, informing targeted marketing and competitive positioning.
Nohm-cha's top competitors based on customer cross-visitation are Starbucks and McDonald's (6.67% each), followed by Chili's Grill & Bar, Karne Garibaldi and Pastelerías Esperanza (4.44% each). This indicates that customers who visit Nohm-cha also frequent these establishments.
Traffic workload shows peak hours, optimizing staffing and promotions. Understanding customer flow ensures efficient service and maximizes revenue during busy times.
Nohm-cha experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 4:00 PM (52.25%). There is no traffic between midnight and 9:00 AM, or after 9:00 PM.
Consumer segments inform targeted marketing. Understanding gender and generation affinity helps tailor messaging and product offerings for better engagement.
Women (affinity index 132%) and Gen Y (138%) and Gen Z (163%) show high affinity towards Nohm-cha. Men are under-indexed (72%). This suggests that Nohm-cha is more appealing to women and younger generations compared to the average consumer.