Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence nic ice cream performance in the India and how they change over time
See what factors influence nic ice cream performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
nic ice cream is in the lower 26% of brands
Sample of brands in the same percentile
An analysis of nic ice cream' competitors in the India
An analysis of nic ice cream' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
nic ice cream's MARKET PERFORMANCE is at the 26th percentile, indicating a below average market position. This suggests that nic ice cream captures less foot traffic compared to most competitors in India. Performance peers in the same percentile range include SO Southy Restaurant, Hotel Vira, The Curry House, RV's Kitchen, Salt Mango Tree, and Desi Vdesi - Langford Road.
Customer Satisfaction reflects brand perception, influencing loyalty and growth. Tracking CSAT helps identify areas for service and product improvement.
nic ice cream's overall customer satisfaction (CSAT) is 68%, a decrease of 4.9 percentage points year-over-year. In Maharashtra, CSAT is 69%, with a decrease of 10.2 percentage points. The CSAT trend shows fluctuations between 64% and 71.88% during the period, indicating potential inconsistency in customer experience.
Outlet count indicates brand reach and expansion. Monitoring outlet distribution informs strategic decisions about market penetration and growth.
nic ice cream has a total of 28 outlets across India. Maharashtra has the highest number of outlets (8), followed by Haryana, Delhi, and Karnataka (4 each). Uttar Pradesh has 3 outlets, while Punjab, Chandigarh, and Chhattisgarh each have 2. Rajasthan has 1 outlet, indicating varied market presence across states.
Competitor analysis identifies key rivals and their market share, guiding competitive strategies and differentiation efforts in Cafe & Restaurants.
The top competitors for nic ice cream, based on cross-visitation, are Natural Ice Cream (20%), KFC (17.14%), and Burger King (8.57%). Bhale Biryani Gajuwaka and Hungry Point both have a cross-visitation rate of 5.71%. This indicates that customers who visit nic ice cream also frequently visit these brands.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
nic ice cream experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload occurring around 9:00 PM (49.33%). Traffic is minimal between midnight and 9:00 AM. This data suggests that nic ice cream is most popular during lunch, afternoon, and evening hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
nic ice cream's customer base shows a high affinity among women (76%), while men are overrepresented (111%). Gen Z shows the highest affinity (145%), followed by Gen Y (87%) and Gen X (83%). This suggests that nic ice cream is particularly popular among younger generations and women.