Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence nic ice cream performance in the India and how they change over time
See what factors influence nic ice cream performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
nic ice cream is in the top 4% of brands
Sample of brands in the same percentile
An analysis of nic ice cream' competitors in the India
An analysis of nic ice cream' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
nic ice cream holds a market performance percentile of 96 in India's Cafe & Restaurants industry, indicating a leading market position. This means nic ice cream is in the top 4% of brands, showing strong customer preference. Performance peers include Banana Leaf, Peshawri - ITC Maratha, Ministry of Drinks (MOD) | Chennai | Pub | Restobar | Nightclub, Keeka Cakes, Soul Of South Bar & Kitchen, and Pizza Ricotta Trivandrum, all at the 96th percentile.
Customer satisfaction (CSAT) indicates loyalty. Tracking CSAT helps identify areas for improvement and strengthens customer relationships.
nic ice cream's overall CSAT is 73%, a decrease of 2.4 percentage points year-over-year. In Karnataka, CSAT is also 73%, but with a growth of 13.9 percentage points. This suggests satisfaction levels vary geographically, with Karnataka showing positive momentum. Recent CSAT fluctuates between 71.43% and 76.92%.
Outlet count indicates brand reach. More outlets expand market presence, improving accessibility and revenue potential.
nic ice cream has 21 outlets in India. Maharashtra leads with 7 outlets, followed by Delhi with 4, Karnataka with 2, and Uttar Pradesh, Rajasthan, Punjab, Chandigarh, Andhra Pradesh, West Bengal and Chhattisgarh with 1 each. This shows a concentrated presence in Maharashtra, followed by Delhi.
Competitor analysis reveals market dynamics. Identifying key competitors helps refine strategies for differentiation and growth.
nic ice cream's top competitors based on cross-visitation are KFC (19.29%), Natural Ice Cream (15.79%), Burger King (12.28%), McDonald's (12.28%), and Starbucks (7.02%). This indicates a significant overlap in customer base with major fast-food chains and a direct competitor in the ice cream sector.
Traffic workload insights allow for resource optimization. Understanding peak hours informs staffing and inventory management.
nic ice cream experiences peak traffic between 11:00 and 23:00, with the highest workload around 21:00 (50.17%) and 22:00 (49.75%). The lowest traffic is between 0:00 and 8:00. This data informs staffing and resource allocation to match customer demand.
Consumer segments drive targeted campaigns. Understanding demographics allows customized marketing for higher engagement and ROI.
nic ice cream's customer base shows a strong affinity among women (96 affinity index) and men (101 affinity index), with almost equal representation. Among generations, Gen Y (101 affinity index) and Gen Z (102 affinity index) shows high affinity, whereas Gen X shows under-indexing (30 affinity index). This suggest a slight preference towards younger generations.