Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Natural Ice Cream performance in the India and how they change over time
See what factors influence Natural Ice Cream performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Natural Ice Cream' competitors in the India
An analysis of Natural Ice Cream' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Natural Ice Cream is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference in the industry, indicating brand share of foot traffic.
Natural Ice Cream holds a leading market position with a percentile of 99 in India's Cafe & Restaurants industry. This indicates a strong competitive presence. Performance peers in a similar range include Sree Annapoorna, Al Taza, Anjappar Chettinad Restaurant, Theobroma, and Geetham Veg Restaurant.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, directly impacting revenue and growth.
Natural Ice Cream demonstrates high customer satisfaction with an overall CSAT score of 83%, a 1.5pp increase year-over-year. Chhattisgarh and Kerala show the highest CSAT at 90%. Uttar Pradesh declined by 3.8pp. The CSAT increased steadily from May to July 2025, reaching 84.81%.
Number of outlets indicates market reach and expansion, reflecting brand growth and accessibility to customers.
Natural Ice Cream has 105 outlets in Maharashtra, indicating its strongest presence there. Karnataka follows with 22 outlets, and Gujarat with 15. Other states have fewer than 10 outlets, suggesting regional growth opportunities.
Analyzing competitors helps understand market dynamics and identify opportunities to improve market share and customer acquisition.
McDonald's is the top competitor with a cross-visitation rate of 7.25%, followed by Idris Kebabs corner (5.11%), Bono (4.32%), Domino's Pizza (4.21%), and Haldiram's (3.14%). This shows overlap in customer preferences with fast food and casual dining brands.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours and customer demand.
Natural Ice Cream experiences peak traffic between 6 PM and 10 PM, with the highest workload at 21:00 (61.91%) and 22:00 (62.16%). Traffic is minimal between 1 AM and 7 AM, indicating store hours or delivery services are less active during these times.
Understanding consumer segments allows for targeted marketing and product positioning, improving customer engagement and campaign effectiveness.
Natural Ice Cream's customer base consists of 88% women and 104% men. Gen X is overrepresented (113%), while Gen Y (99%) and Gen Z (91%) are slightly underrepresented, suggesting targeted campaigns may boost Gen Y and Z engagement.