Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Natural Ice Cream performance in the India and how they change over time
See what factors influence Natural Ice Cream performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Natural Ice Cream' competitors in the India
An analysis of Natural Ice Cream' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Natural Ice Cream is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Natural Ice Cream's market performance is at the 69th percentile in India's Cafe & Restaurants industry, indicating an average/above average market standing. This means Natural Ice Cream attracts more customers than 69% of its competitors. Performance peers in the same percentile range include Chowman, Prasad Food Divine, Cake Hut, Third Wave Coffee, Neel - Tote on the Turf, and Hotel Rajwada.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Natural Ice Cream's overall customer satisfaction is 85%, a 1.6 percentage point increase year-over-year. Chhattisgarh shows the highest CSAT at 93% with a 7.2 percentage point increase, while Uttar Pradesh has a CSAT of 92% with a decrease of 1.5 percentage points. This indicates generally positive customer sentiment, with regional variations.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Natural Ice Cream has 118 outlets in Maharashtra, representing the largest presence. Karnataka has 23 outlets, followed by Gujarat with 16, Delhi with 11, Telangana with 7, Madhya Pradesh and Kerala with 6 each, Goa and Chhattisgarh with 5 each, and Rajasthan with 4. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for Natural Ice Cream, based on customer cross-visitation, are Idris Kebabs corner (6.83%), McDonald's (6.31%), Bono (5.77%), Domino's Pizza (3.66%), and Haldiram's (3.06%). This indicates customers who visit Natural Ice Cream also frequent these establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Natural Ice Cream experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 21:00 (62.71%). The lowest traffic is between 3 AM and 7 AM. This data suggests staffing and resource allocation should be prioritized during evening hours.
Understanding consumer segments allows targeted marketing, improving engagement and brand resonance.
Natural Ice Cream's customer base shows a high affinity towards women (78% value label, affinity index above 100) and Gen X (112% value label, affinity index above 100). Gen Y is near average (99% value label), while Gen Z is under-indexed (92% value label). This suggests marketing should focus on women and Gen X.