Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Italy and how they change over time
See what factors influence Nespresso performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is ahead of most brands
Sample of brands in the same percentile
An analysis of Nespresso' competitors in the Italy
An analysis of Nespresso' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Nespresso's market performance in Italy is at the 64th percentile, indicating an average/above average market standing. This means Nespresso outperforms many competitors in attracting customer foot traffic. Performance peers in the same percentile range include Martinucci Laboratory, Ristorante La Piazza, DELFINO Ristorante Pizzeria, La Pasteria - pasta fresca e prelibatezze, Rooster Cafe Firenze, and Hard Rock Cafe.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting retention and revenue growth.
Nespresso in Italy has a high overall CSAT of 93%, but it experienced a slight decrease of 0.2 percentage points year-over-year. Campania shows the highest CSAT at 100%, while Piedmont, Lombardy and Tuscany experienced a decrease in CSAT.
Average check (Avg Check) indicates customer spending per visit, reflecting pricing strategy and customer purchasing behavior.
Nespresso's overall average check in Italy is 59.2 EUR, a significant increase of 27.2% year-over-year. Lombardy has the highest average check at 62.6 EUR. Apulia shows the lowest average check at 43.1 EUR.
Number of outlets indicates brand's market presence and accessibility, influencing market share and revenue potential.
Nespresso has 30 outlets in Lombardy, representing the highest concentration in Italy. Emilia-Romagna has 11 outlets, while Lazio has 10. Apulia, Liguria and Trentino – Alto Adige/Südtirol each have 3 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Nespresso in Italy, based on cross-visitation, are Autogrill (2.28%), La Piadineria (1.90%), McDonald's (1.90%), Burger King (1.14%), and Old Wild West (0.76%). This indicates that customers who visit Nespresso also frequent these establishments.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Nespresso experiences peak traffic workload between 9 AM and 6 PM, with the highest activity around 5 PM (53.16%). Traffic is minimal during early morning hours (12 AM - 7 AM).
Consumer segment analysis enables targeted marketing by understanding demographic preferences and tailoring strategies.
Nespresso's customer base in Italy shows a higher affinity among women (123 index) compared to men (79 index). Gen Z (139 index) and Gen Y (118 index) show higher affinity compared to Gen X (80 index).