Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Italy and how they change over time
See what factors influence Nespresso performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Italy
An analysis of Nespresso' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Nespresso is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's market performance in Italy is at the 63rd percentile, indicating an average/above average market standing. This means Nespresso captures more foot traffic than 63% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Better Sushi, Bisteccheria Santa Croce, Martinucci Laboratory, Ristorante Pizzeria Imperiale, Panfuwa, and Crazy Pizza.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to gain market share and improve customer retention.
Nespresso customers in Italy also frequently visit McDonald's (3.28% cross-visitation), La Piadineria (2.46%), Autogrill (2.46%), Pizzium (1.64%), and Burger King (1.64%). This indicates these brands are Nespresso's main competitors for customer foot traffic.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. This optimization enhances customer experience and operational efficiency.
Nespresso in Italy experiences peak traffic between 9 AM and 6 PM, with the highest workload occurring between 10 AM and 5 PM. Traffic is minimal during early morning and late-night hours, indicating the need for optimized staffing during peak times.
Understanding consumer segments allows for targeted marketing. Gender and generation insights enable tailored campaigns, improving engagement and ROI.
Nespresso's customer base in Italy shows a higher affinity towards women (125 index) compared to men (77 index). Among generations, Gen Z shows the highest affinity (159 index), followed by Gen Y (109 index), and Gen X (69 index). This suggests targeted marketing towards women and younger generations may be effective.