Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nespresso performance in the Italy and how they change over time
See what factors influence Nespresso performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Italy
An analysis of Nespresso' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Nespresso holds a leading market performance in Italy's Cafe & Restaurants industry with a percentile of 99. This position means Nespresso captures a significant share of customer traffic compared to its peers like La Pasteria, Rooster Cafe Firenze, Ristorante La Piazza, Ristorante Antò, Hard Rock Cafe, and Terrazza Sommariva, all also at the 99th percentile.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. High CSAT scores often correlate with increased customer retention.
Nespresso in Italy shows a high overall customer satisfaction at 93%, though with a slight decrease of 0.5 percentage points year-over-year. Campania exhibits the highest CSAT at 100%, while Piedmont and Lombardy experienced CSAT decreases. The trend indicates consistent high satisfaction, peaking in July 2025.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Nespresso in Italy is 59.2 EUR, showing a significant increase of 27.2% year-over-year. Lombardy has the highest average check at 62.6 EUR. The trend displays a growing average check from May to July 2025, suggesting increased spending per customer.
Outlet count indicates brand reach and market presence. A larger network can translate to higher accessibility and brand awareness.
Nespresso has 29 outlets in Lombardy, representing the largest concentration in Italy. Emilia-Romagna and Lazio both have 10 outlets each. This distribution highlights key regions for Nespresso's physical presence within the Italian market.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
Nespresso's main competitors in Italy, based on cross-visitation, are Autogrill (2.28%), McDonald's (1.90%), La Piadineria (1.90%), Burger King (1.14%), and Signorvino (0.76%). This indicates that customers who visit Nespresso also frequent these establishments, revealing shared customer segments.
Traffic workload reveals peak hours, informing staffing and resource allocation for optimal customer service and operational efficiency.
Nespresso experiences peak traffic workload between 9:00 AM and 6:00 PM in Italy. The highest workload occurs around 5:00 PM (54.4%). Traffic is minimal during early morning and late-night hours, highlighting prime operational periods.
Understanding consumer segments allows for tailored marketing, enhancing engagement and brand relevance across diverse demographic groups.
Nespresso's customer base in Italy shows a higher affinity among women (123 index) compared to men (82 index). Gen Z (137 index) and Gen Y (120 index) exhibit high affinity, while Gen X is under-indexed (78 index).