Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Italy and how they change over time
See what factors influence McDonald's performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Italy
An analysis of McDonald's' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
McDonald's holds the top 1% market position in Italy's Cafe & Restaurants industry, indicating a leading position. This signifies a strong competitive advantage. Performance peers in a similar range are Roadhouse Restaurant and Tonnarello.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
McDonald's in Italy sees significant cross-visitation with Autogrill (10.66%) and Burger King (5.57%). This indicates that customers who visit McDonald's also frequent these competitors, suggesting similar target audiences.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
McDonald's in Italy experiences peak traffic between 7 PM and 8 PM (65.23% and 66.95% workload), with another peak around noon (52.83%). This data helps optimize staffing during busy hours.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for improved engagement.
McDonald's in Italy shows a high affinity with women (82%), indicating they are overrepresented compared to the average consumer. Men are also overrepresented (116%). Gen X has an affinity index of 109%, while Gen Y and Gen Z are under-indexed at 93%.