Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Italy and how they change over time
See what factors influence McDonald's performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Italy
An analysis of McDonald's' competitors in the Italy
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's in Italy is in the top 1% (leading) of brands, indicating a strong market presence. This high percentile suggests McDonald's significantly outperforms its competitors in attracting customers. Performance peers include Roadhouse Restaurant, Venchi Cioccolato e Gelato, Tonnarello, Old Wild West, Burger King, and Autogrill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
McDonald's overall customer satisfaction in Italy is 55%, a slight increase of 0.3 percentage points year-over-year. Lazio shows the highest CSAT at 64%, while Apulia experienced a decrease. The CSAT trend shows fluctuations between 52.45% and 57.16% during the reporting period.
Average check reveals spending per customer, crucial for revenue insights. Monitoring this KPI helps optimize pricing and promotions.
The average check for McDonald's in Italy is 13.70 EUR, up 3.80% year-over-year, suggesting customers are spending slightly more per visit. Molise has the highest average check at 22.00 EUR. The average check trend shows an increase from 13.31 EUR to 14.09 EUR during the reporting period.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and brand visibility.
McDonald's has the most outlets in Lombardy (193), followed by Lazio (113). This distribution highlights key regions for McDonald's presence in Italy. The number of outlets varies significantly by region, reflecting strategic market deployment.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies.
The top competitors for McDonald's in Italy, based on cross-visitation, are Autogrill (10.50%), Burger King (5.30%), Old Wild West (3.11%), Chef Express West Campagnola (2.45%), and KFC (2.13%). This indicates a significant overlap in customer base with Autogrill.
Traffic workload shows peak hours, aiding staffing and resource allocation. Efficient workload management enhances customer experience.
McDonald's in Italy experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 8:00 PM (68.35%). Traffic is lowest in the early morning hours. This data helps optimize staffing and resource allocation during peak times.
Consumer segments reveal audience demographics, enabling targeted marketing. Understanding affinity helps tailor messaging and offers.
McDonald's customer base in Italy shows a higher affinity towards men (114%) compared to women (84%). Among generations, Gen X shows the highest affinity (109%), followed by Gen Z (100%) and Gen Y (93%). This suggests targeted marketing towards men and Gen X could be effective.