Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Italy and how they change over time
See what factors influence McDonald's performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Italy
An analysis of McDonald's' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
McDonald's in Italy holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage. Performance peers like Autogrill, Burger King, Old Wild West, KFC and Roadhouse Restaurant share a similar high market percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Positive CSAT indicates a healthy brand-customer relationship.
McDonald's in Italy shows an overall customer satisfaction of 54%, a slight increase of 0.2 percentage points year-over-year. Lazio leads with 63% CSAT, a substantial 8.2 percentage points increase. This suggests improvements in customer experience and service quality.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps understand pricing effectiveness and potential revenue growth strategies.
McDonald's average check in Italy is EUR 13.7, up 3.8% year-over-year. Molise has the highest average check at EUR 22. This indicates customers are spending more per visit, likely due to menu upgrades or increased order sizes.
Outlet count signifies market reach and accessibility. Expansion reflects brand growth, while density indicates market penetration and potential saturation.
McDonald's has 189 outlets in Lombardy, the highest in Italy, demonstrating significant market presence in that region. Lazio follows with 111 outlets. This distribution reflects strategic investment in high-traffic areas.
Identifying top competitors and cross-visitation patterns informs competitive strategies, enabling businesses to understand customer choices and improve market positioning.
McDonald's in Italy sees significant cross-visitation with Autogrill (10.49%), indicating shared customer base. Burger King (5.30%), Old Wild West (3.10%), KFC (2.13%) and Roadhouse Restaurant (1.69%) also compete for McDonald's customers.
Traffic workload analysis by hour reveals peak times, enabling optimal staffing and resource allocation to enhance customer experience and operational efficiency.
McDonald's in Italy experiences peak traffic between 19:00 and 21:00, with the highest workload at 20:00 (68.81%). Traffic starts increasing significantly from 10:00. Night traffic workload hours (0-5) is very low. This reveals important info regarding operational efficiency of the restaurants.
Consumer segment analysis by gender and generation informs targeted marketing, improving engagement and relevance by aligning strategies with audience preferences.
McDonald's customer base in Italy shows that Women are under-indexed (80) and Men are over-indexed (116) regarding affinity. Gen X are over-indexed (110), Gen Y are under-indexed (93) and Gen Z show average affinity (100). This data points toward strategic marketing adjustments to optimize engagement.