Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Martinucci Laboratory performance in the Italy and how they change over time
See what factors influence Martinucci Laboratory performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Martinucci Laboratory is ahead of most brands
Sample of brands in the same percentile
An analysis of Martinucci Laboratory' competitors in the Italy
An analysis of Martinucci Laboratory' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Martinucci Laboratory's market performance is at the 64th percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive position. Performance peers include DELFINO Ristorante Pizzeria, Hard Rock Cafe, and Nespresso.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve service, retain customers, and boost brand loyalty and revenue.
Martinucci Laboratory's overall CSAT is 59%, a decrease of 6.5 percentage points year-over-year. Apulia shows 59% CSAT, Lombardy 54%, and Lazio 52% with an increase of 10.5pp. The trend indicates a need to address declining satisfaction, especially in Lombardy.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring Avg Check helps optimize pricing and identify upselling opportunities.
The overall average check for Martinucci Laboratory is 7.60 EUR, a decrease of 11.5% year-over-year. Apulia shows an average check of 7.70 EUR. The trend suggests a need to analyze spending habits and potentially adjust offerings.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps understand market coverage and expansion opportunities.
Martinucci Laboratory has 23 outlets in Apulia, 1 in Lombardy, and 1 in Lazio. The concentration in Apulia suggests a strong regional presence, while Lombardy and Lazio represent expansion markets.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing and competitive strategies.
Martinucci Laboratory's top competitors based on cross-visitation are McDonald's (5.75%) and Autogrill (4.73%). This indicates that customers who visit Martinucci Laboratory also frequent these brands, suggesting potential areas for differentiation.
Traffic workload by hours reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, manage resources, and improve customer experience.
Martinucci Laboratory experiences peak traffic between 19:00 and 22:00, with the highest workload at 22:00 (56.40%). Traffic is lowest between 02:00 and 05:00. This data informs staffing and resource allocation strategies.
Consumer segments analysis helps tailor marketing efforts. Understanding gender and generational preferences allows for targeted campaigns and improved customer engagement.
Martinucci Laboratory's customer base shows high affinity for Women (97) and Men (102). Gen X is overrepresented (108), while Gen Y (98) and Gen Z (98) are slightly underrepresented. Marketing can be tailored to appeal to Gen X.