Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Italy and how they change over time
See what factors influence Burger King performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Italy
An analysis of Burger King' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Burger King's market performance in Italy is at the 89th percentile, indicating an above average market standing. This suggests a strong customer preference compared to many competitors. Performance peers in the same percentile range include Venchi Cioccolato e Gelato, Roadhouse Restaurant, and KFC.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT helps identify areas for service improvement.
Burger King's overall CSAT in Italy is 68%, a slight decrease of 0.8 percentage points year-over-year. Friuli – Venezia Giulia and Apulia show the highest CSAT (82%), while Sardinia shows a lower CSAT (74%). Umbria shows the highest growthValue (27.3pp).
Average check (transaction value) indicates spending per customer, crucial for revenue optimization. Tracking this KPI helps refine pricing and promotional strategies.
The overall average check for Burger King in Italy is 14.30 EUR, a decrease of 1.9% year-over-year. Liguria has the highest average check at 16.00 EUR. Emilia-Romagna, Piedmont and Marche have average check values of 14.90 EUR, 14.60 EUR and 14.50 EUR respectively.
Outlet count reflects brand reach and market penetration. Monitoring outlet distribution informs expansion strategies and identifies underserved regions.
Burger King has the most outlets in Lombardy (77), followed by Lazio (58). Piedmont (32), Veneto (31) and Emilia-Romagna (23) also have a significant number of outlets. Sardinia and Sicily have the fewest outlets, with 6 and 5 respectively.
Identifying top competitors and cross-visitation patterns reveals direct rivals and shared customer base, informing competitive strategies and marketing efforts.
McDonald's is the top competitor for Burger King in Italy, with a cross-visitation rate of 19.54%. Autogrill (8.60%), Old Wild West (3.92%), KFC (2.50%), and Roadhouse Restaurant (2.40%) are also significant competitors, indicating shared customer interest.
Analyzing traffic workload by hour reveals peak and off-peak times, enabling optimized staffing, resource allocation, and targeted promotions.
Burger King in Italy experiences peak traffic between 11:00 AM and 9:00 PM, with the highest workload at 8:00 PM (65.80). Traffic is significantly lower during early morning hours, indicating a need for adjusted operational strategies during those times.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning, maximizing engagement and brand relevance.
Burger King's customer base in Italy shows a high affinity towards women (84), indicating they are overrepresented compared to the average consumer. Men are also overrepresented (115). Gen Y (107) and Gen Z (112) show higher affinity than Gen X (96).