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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Italy and how they change over time
See what factors influence Burger King performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Italy
An analysis of Burger King' competitors in the Italy
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference in the industry.
Burger King in Italy holds a leading market performance at the 99th percentile. This indicates a strong competitive position and significant customer preference. Performance peers in a similar range (99th percentile) include Old Wild West, Autogrill, Tonnarello, McDonald's, Roadhouse Restaurant, and KFC, suggesting intense competition at the top.
Customer satisfaction (CSAT) reflects loyalty and brand perception, impacting repeat business and word-of-mouth referrals.
Burger King's overall customer satisfaction in Italy is 67%, a slight decrease of 0.8 percentage points year-over-year. Friuli – Venezia Giulia and Apulia show the highest CSAT at 81%, with notable growth in Friuli – Venezia Giulia. A CSAT of 67% suggests there is room to improve the customer experience, particularly when compared to the regional high scores.
Average check (Avg Check) indicates spending per customer, crucial for revenue and profitability assessment.
The overall average check for Burger King in Italy is €14.30, a decrease of 1.9% year-over-year. Liguria has the highest average check at €16.00. The decrease suggests potential changes in menu choices or pricing strategies. Stabilizing or increasing the average check is important for revenue growth.
Outlet count reflects market presence and accessibility, impacting brand visibility and revenue potential.
Burger King has 76 outlets in Lombardy, the highest number in Italy, demonstrating a strong regional presence. Lazio follows with 55 outlets. The distribution of outlets by region highlights key markets for Burger King and informs expansion strategies.
Identifying main competitors reveals the competitive landscape and helps in strategic positioning and marketing efforts.
McDonald's is Burger King's primary competitor in Italy, with a cross-visitation rate of 19.52%. Autogrill follows at 8.59%. Understanding cross-visitation helps Burger King refine its offerings and marketing to capture a larger share of the fast-food market. This data highlights direct competitors for strategic advantage.
Traffic workload by hour reveals peak hours and customer flow, crucial for staffing and operational efficiency.
Burger King experiences peak traffic between 11:00 AM and 10:00 PM in Italy, with the highest workload at 8:00 PM (65.64). Understanding these peak hours enables optimal staffing and resource allocation to ensure customer satisfaction during busy periods. It shows when most customers visit Burger King.
Consumer segment analysis informs targeted marketing and product development, enhancing relevance and engagement.
Burger King in Italy shows high affinity with women (82%) and over-representation of Gen Y (107%) and Gen Z (112%) consumers. The affinity index suggests the brand is particularly relevant to these groups, which can be leveraged in targeted marketing and product positioning. Men show a very high affinity value (115%).