Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Old Wild West performance in the Italy and how they change over time
See what factors influence Old Wild West performance in the Italy and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Old Wild West' competitors in the Italy
An analysis of Old Wild West' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Old Wild West is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength and customer preference, reflecting its share of foot traffic within the industry.
Old Wild West holds a leading position with a 99th percentile market performance. This indicates a strong competitive advantage, showing high customer preference relative to peers like Burger King, Tonnarello, Autogrill, Roadhouse Restaurant, McDonald's, and KFC, all within the same percentile range.
Customer Satisfaction (CSAT) is key to loyalty and repeat business, reflecting customer perception of the brand's products and services.
Old Wild West's overall CSAT is 76%, a 1.7 percentage point increase year-over-year, showing improved customer happiness. Marche has the highest CSAT (84%), while Sicily experienced a decrease (-5.8pp). Recent monthly CSAT data shows slight fluctuations, remaining relatively stable. It demonstrates the customer loyalty.
Average Check (or ticket) measures the amount customers spend per transaction, affecting revenue. This provides insights into pricing strategies and customer spending habits.
Old Wild West's average check is 24.2 EUR, a 0.6% decrease year-over-year. Aosta Valley has the highest average check (25.9 EUR) with no growth. Recent monthly data indicates some fluctuation, but remains around 24 EUR. It provides the cost efficiency.
Number of Outlets shows brand's reach and market coverage. Tracking outlet distribution informs expansion strategies and regional market share.
Old Wild West has the highest number of outlets in Lombardy (51), followed by Lazio (34) and Veneto (30). The data gives the overview of how many restaurant are placed across the country.
Competitor analysis identifies key players and overlap in customer base, revealing strategic opportunities and competitive threats.
McDonald's is the top competitor for Old Wild West, with a 12.03% cross-visitation rate. Autogrill (6.69%), Burger King (4.13%), Roadhouse Restaurant (2.91%), and La Piadineria (1.90%) also have notable cross-visitation. These brands compete directly for customer visits.
Traffic Workload identifies peak hours, crucial for staffing and resource allocation. Understanding traffic patterns enhances operational efficiency and customer service.
Old Wild West experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload around 8:00 PM (58.23%). Traffic is minimal before 11:00 AM. This data guides staffing during the busiest hours.
Consumer Segments help tailor marketing by understanding demographics. This insights refine messaging, product development, and promotion for different customer groups.
Old Wild West's customer base consists predominantly of women (94% affinity, -6.48 delta) and men (105% affinity, 5.26 delta). Gen X shows high affinity (109%, 9.34 delta), while Gen Y (95%, -5.37 delta) and Gen Z (86%, -13.72 delta) are under-indexed. It gives the image about potential customers.