Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Germany and how they change over time
See what factors influence Nespresso performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Germany
An analysis of Nespresso' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Nespresso is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's market performance in Germany is at the 48th percentile, indicating a below average/lagging position. This suggests that Nespresso captures less foot traffic compared to many competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Kebabchi Zeki Holzkohle & Grill Restaurant, Dreh-Restaurant Sphere im Berliner Fernsehturm, rojdoner tennenlohe, Wiener Feinbäcker Heberer, Bob's, and NAMASTE.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share.
The top competitors for Nespresso in Germany, based on cross-visitation, are McDonald's (8.05%), L'Osteria (4.70%), Starbucks (4.03%), Tchibo im Supermarkt (3.36%), and KFC (2.68%). This indicates that customers who visit Nespresso also frequently visit these establishments.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for better service.
Nespresso in Germany experiences peak traffic between 12:00 and 17:00, with the highest workload at 14:00 (47.50). Traffic is minimal during early morning hours (0:00-8:00) and late evening hours (20:00-23:00).
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Nespresso's consumer base in Germany shows a high affinity among women (index 122) and Gen X (index 124), indicating these segments are overrepresented compared to the average consumer. Men are underrepresented (index 86). Gen Y has an index of 97 and Gen Z has an index of 114.