Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Germany and how they change over time
See what factors influence Nespresso performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is right in the middle
Sample of brands in the same percentile
An analysis of Nespresso' competitors in the Germany
An analysis of Nespresso' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's market performance in Germany is average/above average with a percentile of 46. This indicates a moderate market presence. Performance peers in the same range include Altes Brauhaus, immergrün, Aapka, Hasir, Ditsch and EAT HAPPY.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT is crucial for sustainable success.
Nespresso's overall customer satisfaction in Germany is 81%, a decrease of 10.2 percentage points year-over-year. Satisfaction varies by state, with North Rhine-Westphalia showing the highest CSAT (95%) and Bavaria showing a significant decrease.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for profitability.
The average check for Nespresso in Germany is 40.9 EUR, a 21.7% increase year-over-year. Hesse has the highest average check (54.5 EUR). This indicates increased spending per customer compared to the previous year.
Outlet count indicates market reach and accessibility. Expansion strategies rely on understanding outlet distribution and performance across regions.
Nespresso has a varying number of outlets across German states. North Rhine-Westphalia has the most outlets (11), while several states have only one. This distribution reflects regional market priorities.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts for market share.
Nespresso's top competitors in Germany, based on cross-visitation, are McDonald's (6.04%), Starbucks (4.03%), L'Osteria (2.68%), Augustiner-Keller (2.01%), and KFC (2.01%). This shows where Nespresso customers also frequent.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing operational effectiveness.
Nespresso experiences peak traffic workload between 12:00 and 16:00, with the highest traffic at 14:00 (50.20%). Traffic is minimal during early morning hours. This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and conversion rates.
Nespresso's customer base in Germany shows a higher affinity among women (124 index) compared to men (85 index). Gen Z (115 index), Gen Y (113 index), and Gen X (103 index) are overrepresented.