Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nespresso performance in the Germany and how they change over time
See what factors influence Nespresso performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Germany
An analysis of Nespresso' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe and restaurants industry.
Nespresso holds a leading market position in Germany's Cafe & Restaurants sector with a 99th percentile, indicating it's in the top 1% of brands, suggesting a strong competitive advantage. Its performance peers, like MUNDFEIN Pizzawerkstatt, Bäckerei & Konditorei Hamma, Katik, Mangal ET Kebap-Haus, Aapka and NAMASTE are outside adjacent percentile range.
Customer satisfaction is key to brand loyalty and growth. Tracking it identifies areas for improvement and ensures a positive customer experience.
Nespresso's overall customer satisfaction in Germany is 79%, a decrease of 12.6 percentage points year-over-year. North Rhine-Westphalia shows the highest satisfaction (93%), while Bavaria recorded the largest drop. Recent CSAT trend from May to July 2025 shows some fluctuations.
Average check reflects customer spending habits and pricing strategy effectiveness, crucial for revenue optimization and profitability analysis.
Nespresso's average check in Germany is 40.70 EUR, a 21.30% increase year-over-year, suggesting customers are spending more per visit. Hesse has the highest average check (54.50 EUR). The average check fluctuated between 40.27 EUR in May and 42.59 EUR in July 2025.
Outlet count indicates brand's reach and market penetration, impacting accessibility and brand visibility within the cafe and restaurants industry.
Nespresso has a significant presence in Germany, with 10 outlets each in North Rhine-Westphalia and Bavaria. Baden-Württemberg has 8 outlets, followed by Hesse with 4. Lower Saxony, Saarland, Schleswig-Holstein and Saxony each have 1 outlet, indicating uneven distribution.
Competitor analysis identifies key players and visitation patterns, informing competitive strategies and revealing opportunities for differentiation.
Nespresso's top competitors in Germany, based on cross-visitation, are McDonald's (5.96%), Starbucks (3.97%), L'Osteria (2.65%), KFC (1.99%) and Alis SUPERFOOD (1.99%). This indicates customers who visit Nespresso also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and minimizing customer wait times.
Nespresso experiences peak traffic between 12:00 and 15:00, with the highest workload at 13:00 (50.05). Traffic is minimal from 20:00 to 8:00. This data is crucial for staffing and resource management to meet customer demand.
Understanding consumer segments allows tailored marketing, enhancing engagement and brand affinity among various demographic groups.
Nespresso in Germany shows high affinity among women (116 index), Gen Y (111 index), and Gen Z (113 index). Men are slightly under-indexed (91 index), and Gen X shows moderate affinity (107 index), which allows for more effective campaigns.