Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence EAT HAPPY performance in the Germany and how they change over time
See what factors influence EAT HAPPY performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of EAT HAPPY' competitors in the Germany
An analysis of EAT HAPPY' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
EAT HAPPY is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's foot traffic share, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
EAT HAPPY's market performance is leading, with a percentile of 99 in Germany. This signifies a strong market presence and high customer preference compared to competitors like Schwangau Castle Brewery, Bäckerei Schwarz GmbH & Co. KG, Max & Moritz Weinbar, Bavaria Alm, Pusser's, and Kebab & Smash, which are in the same percentile.
CSAT measures customer happiness, directly impacting loyalty, brand reputation and revenue. Monitoring CSAT helps identify areas for service improvement.
EAT HAPPY's overall customer satisfaction in Germany is 76%, increasing by 1.4 percentage points year-over-year. Baden-Württemberg shows the highest CSAT at 89% with a significant increase, while Lower Saxony experienced the biggest decline. Customer satisfaction peaked in June 2025.
Average check is crucial for understanding spending habits, impacting revenue forecasting, menu optimization, and assessing customer value and profitability.
EAT HAPPY's average check in Germany is EUR 16.4, a 9.9% decrease year-over-year. Hesse has the highest average check at EUR 26.4. The average check was highest in May 2025. It is on the decreasing trend.
Outlet count reflects brand reach and market presence, critical for expansion, brand awareness, and capturing market share across various locations.
EAT HAPPY has the highest number of outlets in North Rhine-Westphalia (462), followed by Bavaria (345) and Baden-Württemberg (249). The number of outlets in each state remains constant during the reporting period.
Competitor analysis informs strategic positioning by identifying market rivals and understanding customer choices, optimizing marketing, and innovation strategies.
Customers of EAT HAPPY also frequently visit McDonald's (13.86%), Burger King (6.74%), Subway (4.12%), L'Osteria (3.00%), and KFC (1.87%). These brands represent significant competitors for EAT HAPPY in Germany.
Traffic workload reveals peak hours, enabling efficient resource allocation, staffing optimization, and targeted marketing to maximize customer engagement.
EAT HAPPY experiences peak traffic workload between 7:00 and 19:00, with the highest activity around 9:00-17:00. Traffic is minimal between 0:00 and 6:00, indicating nighttime business is very low.
Understanding consumer segments enables tailored marketing, targeted product development, and personalized customer experiences, increasing engagement, and maximizing ROI.
Women show a higher affinity (104) towards EAT HAPPY compared to men (98). Gen Z (127) and Gen Y (119) have higher affinity indices than Gen X (55). This suggests that younger generations are more engaged with the brand.