Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MyeongDong Topokki performance in the Malaysia and how they change over time
See what factors influence MyeongDong Topokki performance in the Malaysia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of MyeongDong Topokki' competitors in the Malaysia
An analysis of MyeongDong Topokki' competitors in the Malaysia
In Cafés & Restaurants
·Jun – Aug 25
MyeongDong Topokki is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, competitive strength, and customer preference in the industry.
MyeongDong Topokki's market performance is leading, with a percentile of 99. This indicates a strong market position, likely driven by higher customer preference. Performance peers within a similar range include Craft Cafe, FOWLBOYS, Meat One Cuisine, Paradise Dynasty, ParaThai and Corks Out, which also show strong performance.
Customer satisfaction reflects customer loyalty and overall brand perception, impacting long-term business success and growth.
Overall customer satisfaction for MyeongDong Topokki is 72%, a decrease of 17.8 percentage points year-over-year. Satisfaction varies by state, with Selangor being the highest at 81% and Johor the lowest at 16%. This decline indicates a need to address factors affecting customer experience to improve loyalty.
Average check indicates spending per customer, reflecting menu pricing strategy and customer purchasing behavior.
The overall average check for MyeongDong Topokki is 32.5 MYR, a 3.5% increase year-over-year. Perak has the highest average check at 33.1 MYR. The increase suggests customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count indicates brand reach and expansion strategy, directly impacting market presence and accessibility.
MyeongDong Topokki has a total of 31 outlets in Malaysia. Selangor has the highest number of outlets (14), indicating a strong regional presence. Other states include Perak and Kuala Lumpur with 4 outlets each. This distribution shows current market penetration.
Competitor analysis identifies key rivals and their relative customer overlap, informing strategic positioning and differentiation efforts.
The top competitors for MyeongDong Topokki, based on cross-visitation, are K Fry Urban Korean (2.84), 4Fingers Crispy Chicken (2.84), Boat Noodle (2.37), ZUS Coffee (2.37), and McDonald's (1.90). This overlap suggests shared customer preferences, with the first two as the main competitors.
Traffic workload analysis reveals peak operational hours, enabling efficient staffing and resource allocation to meet customer demand.
Traffic workload for MyeongDong Topokki peaks between 12:00 PM and 7:00 PM, with the highest workload around 1:00 PM (56.42). There is almost no traffic workload between 12:00 AM and 9:00 AM. This workload shows peak hours which require more staffing and resource allocation.
Consumer segment analysis informs targeted marketing by identifying key demographics and their affinity towards the brand.
Consumer segments show women (127) and Gen Z (122) exhibit a high affinity for MyeongDong Topokki, meaning that they are more likely to visit this brand than average. Men are under-indexed (78). Marketing efforts could focus on Gen Z and women.