Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence MUJI performance in the Japan and how they change over time
See what factors influence MUJI performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MUJI' competitors in the Japan
An analysis of MUJI' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
MUJI is in the lower 36% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
MUJI's market performance is at the 36th percentile, indicating a below average market standing. This suggests that MUJI captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile include らーめん 遊貯 京都本店, Yasubee, ホルモン屋こじま 住吉我孫子前店, margo 天神大名店, 肉とワインとクラフトビール アンカーグラウンド 馬車道店, and Shinanotei.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT scores are crucial for sustainable growth.
MUJI's overall customer satisfaction (CSAT) is 68%, a slight decrease of 0.3 percentage points year-over-year. Kyoto Prefecture shows the highest CSAT at 88%, while Aichi Prefecture has the lowest at 59% with a significant decrease of 17.6 percentage points. Kanagawa and Osaka Prefectures show CSAT improvements.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer willingness to spend at the establishment.
MUJI's overall average check is 1.9K JPY, a 20.6% increase year-over-year. Kanagawa Prefecture has the highest average check at 4.3K JPY. The average check fluctuated between 1740 JPY and 2214.29 JPY during the observed period.
Outlet count reflects brand reach and market penetration. More outlets can increase brand visibility and accessibility to customers.
MUJI has a varying number of outlets across different prefectures. Kanagawa Prefecture has the highest number of outlets with 5. Kyoto and Osaka Prefectures each have 2 outlets. Chiba, Saitama, and Niigata Prefectures each have 1 outlet.
Identifying top competitors helps understand the competitive landscape and benchmark performance, informing strategies to gain a competitive edge.
MUJI's top competitors based on cross-visitation are McDonald's (10.09%), Starbucks (9.17%), Mos Burger (7.34%), Tully's Coffee (5.50%), and Yoshinoya (5.50%). This indicates that customers who visit MUJI also frequently visit these fast-food and cafe chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
MUJI's peak traffic workload occurs between 12:00 PM and 2:00 PM, reaching a high of 66.97% at 1:00 PM. Traffic is minimal during the early morning hours (0:00 AM to 5:00 AM), gradually increasing from 6:00 AM. There is a significant drop after 8:00 PM.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific demographics.
MUJI's customer base shows a higher affinity towards women (113 index) compared to men (90 index). Among generations, Gen Z shows the highest affinity (119 index), followed by Gen Y (96 index), while Gen X is under-indexed (66 index).