Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence MUJI performance in the Japan and how they change over time
See what factors influence MUJI performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MUJI' competitors in the Japan
An analysis of MUJI' competitors in the Japan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
MUJI is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
MUJI, with a market performance percentile of 99 in Japan's Cafe & Restaurants industry, holds a leading position, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to its peers like ニュースターブリュワリー, なかよし, Hyotan Sushi, はなたれ, 焼肉食べ放題No.6 名古屋駅前店 and Tempura Asakusa SAKURA, each positioned at the 99th percentile as well. This high percentile suggests that MUJI captures a significant portion of customer visits within its industry.
Customer satisfaction (CSAT) is crucial for loyalty. Tracking its change shows how well MUJI meets customer expectations over time.
MUJI's overall customer satisfaction (CSAT) is 69%, reflecting the degree to which customers' needs are met. The 3.7 percentage point increase year-over-year signals improvement in customer experience. Fukuoka Prefecture shows the highest CSAT at 82% with a significant growth of 19.9 percentage points, while Aichi Prefecture has a CSAT of 36% and a notable decrease of -36.4 percentage points. The CSAT dynamic data shows fluctuations between May and July 2025, with values ranging from 66.35 to 74.07, indicating variable satisfaction levels.
Outlet count shows brand reach and expansion. Growth trends indicate investment and strategic market penetration.
MUJI has a presence in multiple prefectures. Chiba Prefecture has 2 outlets, while Fukuoka, Kyoto, Saitama, and Osaka Prefectures each have 1. This distribution reveals the brand's current market footprint across Japan. Absence of growth metrics limits insights into recent expansion efforts.
Competitor analysis identifies key market rivals and overlap in customer base, informing competitive strategy.
The top competitors based on cross-visitation are Starbucks (15.63%), McDonald's (9.38%), Yoshinoya (7.03%), Komeda's Coffee (5.47%), and Doutor (5.47%). This indicates the brands that MUJI customers also frequent, revealing direct competitors for customer attention and market share.
Traffic workload reveals peak hours, which is essential for staffing and service optimization to meet customer demand.
The traffic workload analysis shows peak hours between 10 AM and 6 PM, with the highest traffic around 12 PM (64.25). Traffic is minimal during night hours. The data highlights when MUJI locations experience the greatest customer activity, enabling efficient resource allocation.
Consumer insights drive targeted marketing, ensuring messaging resonates with key demographics for improved engagement and ROI.
MUJI's consumer base shows a stronger affinity towards women (109 index) compared to men (94 index), while Gen Y is overrepresented (129 index) and both Gen X (80 index) and Gen Z (47 index) are underrepresented, relative to the average consumer. This suggests marketing can focus on younger consumers, and consider appealing to female interests.