Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Japan and how they change over time
See what factors influence McDonald's performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Japan
An analysis of McDonald's' competitors in the Japan
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's is a leading brand in Japan's Cafe & Restaurants industry with a Market Performance percentile of 99.00. This indicates a strong market position, significantly outperforming peers like GYUKATSU KYOTO KATSUGYU, Kushikatsu Tanaka, 店, Starbucks and Sukiya.
Customer Satisfaction reflects how well the brand meets customer expectations, impacting loyalty, repurchase rates, and positive word-of-mouth.
McDonald's Japan has a customer satisfaction rate of 50.00%, an increase of 1.80 percentage points year-over-year. Aomori Prefecture shows the highest CSAT at 64.00%, while Shimane Prefecture has the highest growth at 28.00pp. CSAT peaked in May 2025 (52.17%), then slightly decreased.
Average Check is the typical amount spent per customer, influencing revenue. Tracking this metric helps optimize pricing and identify spending patterns.
The average check for McDonald's in Japan is 879.70 JPY, a 7.80% increase year-over-year. Fukui Prefecture shows the highest average check at 1600.00 JPY. Average check peaked in May 2025 (895.92 JPY), then fluctuated.
Number of Outlets reflects brand presence, market penetration, and accessibility. More outlets often correlate with increased brand awareness and revenue.
McDonald's has the most outlets in Osaka Prefecture (134), followed by Kanagawa Prefecture (124). This distribution highlights key areas of operation and potential market saturation in those regions. All growth values for outlet count are null.
Analyzing competitors helps understand the competitive landscape, identify threats and opportunities, and refine strategies for market differentiation.
McDonald's in Japan sees cross-visitation from customers who also frequent 店 (9.01%), Sukiya (8.68%), Starbucks (7.53%), 店 (6.74%) and Yoshinoya (6.50%). These are key competitors for McDonald's.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
McDonald's in Japan experiences peak traffic workload around 12:00 (63.85) and 13:00 (60.82). Traffic is lowest in the early morning hours, indicating the need for optimized staffing based on these trends.
Understanding consumer segments is strategically important for tailoring marketing, aligning product offerings, and enhancing overall customer engagement.
Women (81% affinity, -18.79 delta) and Men (112% affinity, 12.09 delta). Gen X (122% affinity, 21.84 delta), Gen Y (91% affinity, -9.00 delta), and Gen Z (77% affinity, -22.78 delta). A value above 100 indicates higher-than-average engagement; below 100 indicates lower engagement.