Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Japan and how they change over time
See what factors influence Starbucks performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Japan
An analysis of Starbucks' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Japan is in the top 1% (99th percentile), a leading position. This highlights strong market presence and customer preference versus competitors. Performance peers like '店', 'Sukiya', 'Ittoku', 'GYUKATSU KYOTO KATSUGYU', '店', and 'McDonald's' are also in the top percentile range.
Customer Satisfaction (CSAT) reflects brand perception, impacting loyalty and growth through positive experiences and service quality.
Starbucks Japan has an overall CSAT of 70%, up 1.1 percentage points year-over-year. Miyazaki Prefecture shows the highest CSAT at 92%, with significant growth. Kagoshima Prefecture has a CSAT of 88%, but decreased by 1.4 percentage points. CSAT fluctuates between 69.78% and 70.19% during the observed months.
Average Check is key for revenue insights, linking spending habits to profitability and informing pricing and promotional strategies.
The average check for Starbucks in Japan is 1K JPY, up 29% year-over-year. Nagasaki and Saga Prefectures lead with 1.5K JPY. The average check varies from 989.39 JPY to 1025.89 JPY during the reporting period. This increase shows higher customer spending per visit.
Outlet count indicates market presence and reach, reflecting expansion efforts and brand accessibility across different regions.
Starbucks has the most outlets in Aichi Prefecture (109), followed by Osaka Prefecture (100). Kanagawa Prefecture has 87 outlets. Fewer outlets are located in Hiroshima Prefecture (30). This shows varying levels of market penetration across different regions within Japan.
Understanding key competitors and customer overlap helps refine market strategy and improve customer retention efforts.
McDonald's is the top competitor for Starbucks in Japan, with a 13.93% cross-visitation rate. Other notable competitors include '店' (7.22%), Komeda's Coffee (6.31%), Yoshinoya (5.32%), and Sukiya (5.19%). This shows the brands that Starbucks customers also frequent.
Traffic workload reveals peak hours, aiding in staffing and resource allocation to maximize service efficiency and customer satisfaction.
Peak traffic for Starbucks in Japan occurs between 11 AM and 7 PM, with the highest workload at 2 PM (61.48%). There is minimal activity between midnight and 6 AM. This indicates when Starbucks locations are busiest.
Consumer segments are vital for targeted campaigns, ensuring relevant messaging to boost engagement and brand resonance among key demographics.
Women are over-represented (91%) and Men are also over-represented (106%). Gen X is over-represented (107%), while Gen Y (98%) is slightly under-represented, and Gen Z is under-represented (81%) compared to the average consumer.